Digital Video Forums

Go Back   Digital Video Forums > General > Latest News

LinkBack Thread Tools Rate Thread Display Modes
Old 11 Mar 2017, 03:56 PM   #1
admin's Avatar
Join Date: Nov 2001
Posts: 8,423
Default Google, Bing Anti-Piracy Agreement: 'Neutral' Searches, Domain Hopping Addressed

The industry first anti-piracy deal between Google, Bing and rights-holders has generated a lot of interest from consumer groups worried about the freedom of the Internet, to rights-holders worried that it doesn't do enough. But thanks for freedom of information requests from digital advocacy groups EFF Digital Rights Ireland, more details about the highly secretive deal has just been revealed.

Neutral Keywords

The heavily redacted document obtained by the EFF and Digital Rights Ireland make multiple mentions of something referred to as "neutral" keywords. These are keywords that do not have a piracy leaning, but despite this, search results will be manipulated to demote pirate related results and promote legal links. Manipulation of auto-complete terms will occur for neutral keywords as well, the document revealed.

Sharing of User Data

Controversially, both Google and Bing have committed to sharing user behaviour data with rights-holders, in order for the parties involved to "know your enemy" better.

"Search engines and rights holders will exchange detailed information on a confidential basis in order to better understand how users are searching for content," the document reads.

Domain Hopping

With piracy domains being demoted, it's expected the operators of these domains will switch to "clean" domains to regain ranking. Both search engines and rights-holders have agreed to efforts to curb this kind of behaviour.

"All parties will work with the [Intellectual Property Office] to evaluate how frequently copyright infringing websites, subjected to demotion, change their top-level domain (TLD), but otherwise retain substantially the same identity," the agreement reads.

"If this activity is sufficiently widespread as to justify it, search engines and rights holders should develop a process whereby rights holders can notify search engines of the occurrence so that, when verified, such domains can be appropriately demoted."

It's Not All Our Fault

While almost all of the concessions being made in the agreement are by the search engines, both Microsoft and Google have made it clear that rights-holders may be to blame for the lack of legal links in search results.

Rights-holders will agree to take into consideration the existence of legitimate sites and whether proper search engine optimisation techniques have been used, before laying the blame on the search engines.

And finally, it appears that those not signed up to this voluntarily agreement may also be able to "benefit" from any progress made as a result of this agreement, with all parties agreeing to share related non-confidential information with other search engines and rights-holders.

The full, redacted, agreement can be read here.

[via TorrentFreak]
Visit Digital Digest and, My Blog
admin is offline   Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Copyright Groups Call For More Domain Based Anti-Piracy Actions admin Latest News 0 27 May 2015 03:40 PM
Google Details Its Anti-Piracy Efforts admin Latest News 1 13 Sep 2013 03:52 AM
RIAA Slams Google's Anti-Piracy Efforts, Search Engine Mulls Piracy Funding Block admin Latest News 0 24 Feb 2013 03:35 PM
Domain Blocking, As An Anti-Piracy Measure, Defeated Before It's Even Used admin Latest News 1 30 Mar 2011 05:50 AM
Ok. Here goes. Bing or Google. dr_ml422 General Computing 23 22 Jan 2010 01:37 AM

All times are GMT +10. The time now is 07:00 AM.

Kirsch designed by Andrew & Austin

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Search Engine Friendly URLs by vBSEO 3.6.0
Copyright © 1999 - 2011 Digital Digest

Visit DivXLand   Visit