Whole Blu World: The Format War's Bloody Aftermath

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    • Nov 2001
    • 8951

    Whole Blu World: The Format War's Bloody Aftermath

    Chris Walker, Pioneer's senior product manager for Blu-ray told us he thought that the format war "affected Blu-ray prices substantially," and that "for a new technology to drop the prices by half within a year of coming out" seriously hurt everyone involved. People are still ready to complain about the relatively high price of Blu-ray players, but they are way lower than the manufacturers had planned, and now they can't recoup the high fixed development costs they would have with higher price tags during the first couple years on the market. DVD players were stratospherically priced for several years.

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    Point is, a lot of money was spent to hoist Blu-ray onto the winner's pedestal. Why do you care? Because it means manufacturers aren't rushing to drop player prices any further than they have already. Walker admitted the only reason players are as cheap as they are—calling $399 a year after the format's introduction a "bargain"—is because of the format war.

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    That's right, even after Blu-ray spec 2.0 players finally hit the market, new 1.1 spec players will continue to roll out as well, so the potential for consumer confusion will remain stratospheric.

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    Not only will it be late spring or early summer before we see any of their (Universal's) flicks hit Blu, we're hearing that they might have trouble buying dual-layer 50GB Blu-ray discs to produce them on, because the more settled Blu-ray studios have already purchased the entire 2008 stock—not hard to do, thanks to the limited number of replication sites and lower yields. This means that they'll only have access to 25GB discs, which could mean fewer features and lower-quality video and audio.


    A very interesting read on Blu-ray's rocky path that they have yet to travel.
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