Consumers largely willing to pay higher prices for Blu-ray

[admin]

This week we decided to take a look at how changes in price have changed the demand of the products, and found that while consumers have been stepping up to buy players for around $350, many appear to be deterred from spending much more than that.

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This is a clearer picture of the price ranges at which these two players were sold. 38% of BD-P1400 sales were made when the player was selling for under $300, for example. In both cases, though, the majority of players were sold when the price was between $350 and $400.

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However, these figures are unusual and are indicative of the fact that this is still a market mainly driven by early adopters, those who are more price inelastic when it comes to emerging technology. This would explain why player prices are increasing with little recourse to unit sales.

http://www.tgdaily.com/content/view/36850/113/