Studio Presidents: $1 Billion is Magic Number for Blu-ray in 2008

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    • Nov 2001
    • 8950

    Studio Presidents: $1 Billion is Magic Number for Blu-ray in 2008

    That’s the magic number for Blu-ray Disc sales this year, according to a majority of the home entertainment studio presidents at transFORMATions, the seventh annual Home Entertainment Summit, held June 16-17 at the Hyatt Regency Century Plaza. If they can hit that number, they’ll start opening the champagne.
    www.HomeMediaMagazine.com covers breaking news about the home entertainment industry. News on Blu-ray, high-definition, electronic delivery, TV DVD, and video games, including studios and retailer news, industry event photos, polls, commentary & information.


    There is a chance that Blu-ray sales can reach this figure this year, but sales will have to double the current weekly sales before it can happen. Right now, based on the last two week's sales figures, Blu-ray sales will reach around $500m this year.

    But to put this figure into context, DVD does $1b in business every 2 months. But this figure is quickly declining due to price cuts. Blu-ray may sell $1b this year, but then again, DVD sales may decline by $1b or more.
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