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Samsung has boosted its reputation as a leading LCD TV brand in Australia by winning the GfK Number One Award for 2008.
The latest research from GfK retail audit data has helped improve Samsung’s already strong position in the market and confirms that Samsung's LCD technology is the clear winner in terms of unit sales across Australia.
The latest research from GfK retail audit data has helped improve Samsung’s already strong position in the market and confirms that Samsung's LCD technology is the clear winner in terms of unit sales across Australia.
Samsung's LED based back-lighting gives it the edge against other LCDs, and the lower price and extra features (such as Internet functions) pushes it over the line compared to the Sony Bravia range. LED LCDs will lead the charge for HDTVs until OLED and other technologies mature. Plasmas may still hold the edge in terms of picture quality and pricing for over 50" screens though, but LED LCD should catch up rather quickly especially with Pioneer pulling out of the plasma market.