DRM Firm Macrovision Aggressively Pursues Metadata Market

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  • admin
    Administrator
    • Nov 2001
    • 8921

    DRM Firm Macrovision Aggressively Pursues Metadata Market

    By adding a content discovery layer to those chips -- which manufacturers have to install anyway in order to play DVDs, NetFlix streams and other content -- Macrovision can charge consumer electronics manufacturers an additional premium, while helping content owners increase revenue by letting them recommend content. If you just watched the whole Arrested Development box set, your DVD player might recommend Mr. Show.
    Macrovision, which has been preventing consumers from copying entertainment content since the early ’80s, has agreed to acquire Muze, a massive database of music, video, books and videogame metadata licensed by manufacturers and developers who want to incorporate media recommendations into their devices and services, for $16.5 million dollars. Macrovision acquired the All Music Guide […]


    Oh great. Ads forced on me by my DVD player thanks to Macrovision!
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  • drfsupercenter
    NOT an online superstore
    • Oct 2005
    • 4424

    #2
    Well good thing they're still thinking in terms of DVDs... I think we all have DVD players now and won't be subject to their stupid advertising chips.
    CYA Later:

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