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But as the PSP rebounds, piracy on the platform is still a major concern. "I'm convinced and we're convinced that piracy has taken out a big chunk of our software sales on PSP," Dille explains. "It's been a problem that the industry has to address together; it's one that I think the industry takes very seriously, but we need to do something to address this because it's criminal what's going on, quite frankly."
PSP sales, according to the latest NPD sales figure analysis, is down 43% compared to the same time last year. Piracy usually increases hardware sales (like with the Nintendo DS).