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A new study shows that the music industry has not been promoting the sale of legal music, and that 20% of respondents don't know a single online store where they can purchase legal music from, and that of those that do know, only 15% can name more than the two major stores, Amazon and iTunes.
Consumer Focus, the group that commissioned the study, says this indicates that the music industry should spend more time promoting its own products, and less on pursuing file sharers. "The music industry is shooting itself in the foot by not promoting legal online music services," said Jill Johnstone, the group’s International Director.
The UK music industry representative group BPI hit back immediately by saying its own studies show that 96% of Internet users they surveyed knew of either Amazon or iTunes. The BPI says that the best way to encourage legal online music purchases is to ban users from the Internet (if they're caught downloading pirated music).
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Consumer Focus, the group that commissioned the study, says this indicates that the music industry should spend more time promoting its own products, and less on pursuing file sharers. "The music industry is shooting itself in the foot by not promoting legal online music services," said Jill Johnstone, the group’s International Director.
The UK music industry representative group BPI hit back immediately by saying its own studies show that 96% of Internet users they surveyed knew of either Amazon or iTunes. The BPI says that the best way to encourage legal online music purchases is to ban users from the Internet (if they're caught downloading pirated music).
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