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StarCraft II has broken an unenviable record - it is the most popular pirated game of all time, with more than 2.3 million copies downloaded from just one torrent file (albeit, the most popular one). This contrast with the number of copies of the game that has actually been sold, which was at 3 million in September.
The developers of StarCraft, Blizzard, have however not made a big deal of the piracy problem, and with 1.5 million copies of the game sold in the first 48 hours, it's easy to understand why they're not too concerned at all.
And it's interesting to note that Blizzard uses BitTorrent technology to distribute legal digital copies of the game.
So the point here may be that good games, while they will be pirated a lot, also do sell a lot of copies. And not everyone that pirated the game would have purchased the game, even though there will be many that pirated it first and then purchased later, using the pirated version as a demo.
It is perhaps only the poor and mediocre games that have a far higher piracy-to-profit ratio.
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The developers of StarCraft, Blizzard, have however not made a big deal of the piracy problem, and with 1.5 million copies of the game sold in the first 48 hours, it's easy to understand why they're not too concerned at all.
And it's interesting to note that Blizzard uses BitTorrent technology to distribute legal digital copies of the game.
So the point here may be that good games, while they will be pirated a lot, also do sell a lot of copies. And not everyone that pirated the game would have purchased the game, even though there will be many that pirated it first and then purchased later, using the pirated version as a demo.
It is perhaps only the poor and mediocre games that have a far higher piracy-to-profit ratio.
More:
