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One of the aims of this collaboration is to urge content developers to utilize HD DVD network connectivity. The use of "HDi," interactive operation functions for HD DVD allows users as to download premier videos via networks, chat or play network games with other viewers and other features.
The Xbox 360 with HD DVD playback will benefit from having this network, since it is Internet enabled with a built-in hard-drive for storage, unlike other "standalone" HD DVD players. This is where HD DVD's IT advantage might help it gain some momentum.