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Netflix hasn’t ruled out raising prices on high-definition rentals if a resolution to the format war between Sony’s Blu-ray Disc and the Toshiba-led HD DVD drives costs up, according to chief financial officer Barry McCarthy.
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“If a winner emerges and we experience some margin compression if a large number of subscribers rent in high-def, we’ll weigh the options of increasing prices,†McCarthy said.
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“If a winner emerges and we experience some margin compression if a large number of subscribers rent in high-def, we’ll weigh the options of increasing prices,†McCarthy said.
Found this news item on Doom9. Seems to suggest HD rental prices will go up once a winner is decided. Format war => discounts => cheaper prices. A little selfish here, but As someone who has both formats, I hope the format war continues a little big longer.