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High-definition software sales are trailing standard-definition by half in the formats’ first two years on the market, according to Adams Media Research.
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High-def discs, introduced in 2006, sold 8.3 million units by the end of 2007. That compares to 16.3 million units for standard-definition in their first two years at retail, according to Adams. No such gap exists in hardware, where high-def DVD players are on about the same sales pace as were standard DVD set-tops. Due to holiday retail price wars, high-def set-tops even spiked well above standard DVD players in the last weeks of 2007.
-- snip --
High-def discs, introduced in 2006, sold 8.3 million units by the end of 2007. That compares to 16.3 million units for standard-definition in their first two years at retail, according to Adams. No such gap exists in hardware, where high-def DVD players are on about the same sales pace as were standard DVD set-tops. Due to holiday retail price wars, high-def set-tops even spiked well above standard DVD players in the last weeks of 2007.
