Nielsen VideoScan/Home Media Magazine: Blu-ray/DVD/HD DVD Stats (Updated Weekly)

**admin** · 16 Aug 2011, 03:49 PM

Stats:

For the week ending 30th July 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 18.13% vs 81.87%

Blu-ray sales total spending: $19.72 million
DVD sales total spending: $89.06 million

These stats available from here:

Home Media Magazine

Top 10:

Both Blu-ray and DVD revenue dropped compared to the previous week, as the number of new releases decreased even further.

The week's best selling Blu-ray and DVD title was Source Code, which outsold last week's number one, Rango (dropped to second place), by almost 3:1.

The only other new release did not make the Blu-ray or combined disc top 10. Dylan Dog: Dead of Night came 11th in both charts.

A classic first time on Blu-ray release, The Blues Brothers, managed to get as high as 5th in the Blu-ray charts though, being a Blu-ray exclusive re-release.

And thanks to the theatrical release of the final Harry Potter movie, Harry Potter titles dominated the Blu-ray top 10 charts, much like the week in which the last Harry Potter movie (Deathly Hallows Pt 1) was released on Blu-ray.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

Source Code managed to get 41.1%, while The Blues Brothers was a Blu-ray exclusive release, but despite these two good results, and the Harry Potter movies (most of which managed to get above 50% market share on Blu-ray), Blu-ray market share still dropped slightly, mainly due to the lack of new releases.

Rango's first week market share figure of nearly 46% dropped to only 28.05% this week.

You can see the Blu-ray top 20 market share chart here:

Home Media Magazine - August 8-14, 2011 - (16)

Year on Year Comparison

The stats for the week ending 31st July 2010 are as follows (you can see stats and analysis for the week ending 1st August 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 31st July 2010

Blu-ray vs DVD: 16.21% vs 83.78%

Blu-ray: $21.6 million
DVD: $111.6 million

Both Blu-ray and DVD sales decreased compared to the same week last year, due to the lack of new releases for this year. Last year, the A-list release Clash of the Titans was released, and helped push Blu-ray revenue above $20m.

Blu-ray sales decreased by $1.88m (down 8.7%), while DVD sales decreased by $22.54m (down 2.02%) producing an overall loss of $24.42 million in combined revenue.

But Blu-ray's market share still increased from 16.21% to 18.13% (a growth of 11.84%).

**admin** · 17 Aug 2011, 04:10 PM

Stats:

For the week ending 6th August 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 19.96% vs 80.04%

Blu-ray sales total spending: $27.88 million
DVD sales total spending: $111.78 million

These stats available from here:

Home Media Magazine

Top 10:

A much better week for Blu-ray and DVD as the release of the animated hit Rio helped push Blu-ray market share up.

Rio leads the 3 new Blu-ray releases in the top 10 this week, and easily outsold the second placed Soul Surfer by almost a ten to one ratio.

The other new release was the 6th placed Eastbound & Down: The Complete Second Season.

These three new releases, but really mainly Rio, helped push Blu-ray revenue to a 4 week high.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

Like revenue, market share also reached a 4 week high, but still far off recent records.

Rio's market share was only average for a new release, at 33.42%, it is comfortably above the overall Blu-ray market share average, but for a first week result, it isn't the best (in contrast, the last animated release, Rango, only a couple of weeks ago recorded a first week market share in excess of 45%).

And neither Soul Surfer nor Eastbound & Down: The Complete Second Season managed to even make the top 20 market share charts, with 21% and 24% market share respectively.

You can see the Blu-ray top 20 market share chart here:

Home Media Magazine Digital Edition

Year on Year Comparison

The stats for the week ending 7th August 2010 are as follows (you can see stats and analysis for the week ending 8th August 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 7th August 2010

Blu-ray vs DVD: 14.99% vs 85.01%

Blu-ray: $20.45 million
DVD: $115.95 million

Blu-ray sales increased by $7.43m (up 36.3%), while DVD sales decreased by only $4.17m (down 3.6%) producing a rare overall gain of $3.26 million in combined revenue. Remarkable for the fact that Blu-ray sales increases managed to cover DVD's losses, something that has not happened very frequently.

Blu-ray's market share increased from 14.99% to 19.96% (a growth of 33.16%).

**admin** · 24 Aug 2011, 04:27 PM

Stats:

For the week ending 13th August 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 19.4% vs 80.6%

Blu-ray sales total spending: $23.69 million
DVD sales total spending: $98.44 million

These stats available from here:

Home Media Magazine

Top 10:

Blu-ray market share remained somewhat steady compared to last week (down slightly), as both Blu-ray and DVD revenue fell as the sale of Rio dropped in the second week, and the new releases, although plenty in quantity (2nd to 6th place were all new releases on the top 10 Blu-ray charts), was not of the same quality this week.

So much so, that Rio remained the best selling title on both DVD and Blu-ray. Paul was the week's best selling new release, in second place, but not too far behind Rio.

In third place was Your Highness, while The Fox and the Hound 2-Movie Collection was very close behind in 4th place.

And the new releases continues, with the box office flop Mars Needs Moms in 5th, and Jumping the Broom in 6th. Jumping the Broom actually did very well in the combined disc charts, ranking 3rd, but as you'll find out later, its Blu-ray performance was average to say the least.

And there was still one more new release in the top 10, Super in 8th.

But even with 6 new releases, and Rio still selling well, both Blu-ray and DVD revenue dropped (just goes to show how well Rio did well last week).

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Rio
Paul
Your Highness
The Fox and the Hound 2-Movie Collection
Mars Needs Moms
Jumping the Broom
Soul Surfer
Super
Rango
Limitless

Market Share:

Almost all of the new releases managed to do very well on Blu-ray, all except for one. Of the new (as in not a classic release) titles, Paul did the best, with 48.95%. Your Highness was the next best, but not too far behind with 47.72%, with Mars Needs Moms even closer at 47.08%. Super managed 44.59%.

The only new release to go over the magical 50% mark was The Fox and the Hound 2-Movie Collection, with 56.11%.

Jumping the Broom is that one title did not do well, with only 13% market share, dragging down the overall Blu-ray market share as a result (Jumping the Broom actually sold almost as well as Paul on the combined discs chart).

You can see the Blu-ray top 20 market share chart here:

Home Media Magazine Digital Edition

Year on Year Comparison

The stats for the week ending 14th August 2010 are as follows (you can see stats and analysis for the week ending 15th August 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 14th August 2010

Blu-ray vs DVD: 12.55% vs 87.45%

Blu-ray: $15.61 million
DVD: $108.77 million

Blu-ray sales increased by $8.08m (up 51.8%), while DVD sales decreased by $10.33m (down 9.5%) producing a small overall loss of $2.25 million in combined revenue.

Blu-ray's market share increased from 12.55% to 19.4% (a growth of 54.58%).

**admin** · 1 Sep 2011, 03:51 PM

Stats:

For the week ending 20th August 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 18.81% vs 81.19%

Blu-ray sales total spending: $23.42 million
DVD sales total spending: $101.11 million

These stats available from here:

Home Media Magazine

Top 10:

Another 6 new releases for this week, but only 4 made the top 10 Blu-ray charts, and none of them were big hitting releases, although there was an 7th new release that was a "re-release" of a classic.

Priest was the best selling Blu-ray title of the week, despite only coming third in the combined "DVD and Blu-ray" charts. When counting all optical disc formats, Rio was still king, and Dexter: The Fifth Season was second, but only came 4th in the Blu-ray charts.

Just above Dexter on the Blu-ray chart was the re-release I mentioned, of The Big Lebowski. The re-release was on Blu-ray only, and so it makes this a Blu-ray exclusive of sorts.

Something Borrowed came in 6th place on the Blu-ray chart, and Hoodwinked Too! Hood vs. Evil rounded off the new releases in the top 10, coming in at 9th.

The two releases that didn't make the top 10 were The Conspirator at 16th and Jane Eyre at 17th - both managed to get into combined discs top 10, but dropped out of the Blu-ray top 10 due to relatively poor performances on the HD format.

Despite 6 new releases, and one Blu-ray exclusive re-release, Blu-ray revenue actually dropped, and with DVD revenue up, Blu-ray market share retreated slightly compared to last week as well.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

A pretty average set of market share figures for the new releases, all except for one. Priest managed to get 52.38%, joining the selected list of titles that have managed to do better on Blu-ray than on DVD during the first week of release.

The Big Lebowski, as mentioned earlier, was a Blu-ray exclusive, so it effectively had 100% market share.

Out of the other new releases, Hoodwinked Too! Hood vs. Evil performed the best, at 32.49%, which is below average for new releases these days. None of the other new releases even made the Blu-ray top 10 market share chart, but The Conspirator was the next best at 26%. Something Borrowed managed 20%, Jane Eyre 19%, and Dexter: The Fifth Season only 17% (to be fair, Dexter Season 4 released almost exactly a year ago managed only 14%, so this counts as an improvement).

With lackluster Blu-ray market share figures, DVD market share increased this week as DVD revenue went over the $100m mark.

You can see the Blu-ray top 20 market share chart here:

Home Media Magazine Digital Edition

Year on Year Comparison

The stats for the week ending 21st August 2010 are as follows (you can see stats and analysis for the week ending 22nd August 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 21st August 2010

Blu-ray vs DVD: 11% vs 89%

Blu-ray: $14.34 million
DVD: $115.95 million

This time last year, it was one of the poorer performances for Blu-ray for that period mainly due to the popular release The Last Song, which only managed a 10% Blu-ray market share. This time, a similar effect has occurred in which the Blu-ray performances of the new releases were below average, but not to the same extent as The Last Song.

As such, Blu-ray sales increased by $9.08m (up 63.3%), while DVD sales decreased by $14.84m (down 12.8%) producing an overall loss of $5.76 million in combined revenue.

Blu-ray's market share increased from 11% to 18.81% (a growth of 71%).

**admin** · 7 Sep 2011, 04:47 PM

Stats:

For the week ending 27th August 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 16.14% vs 83.86%

Blu-ray sales total spending: $17.60 million
DVD sales total spending: $91.47 million

These stats available from here:

Home Media Magazine

Top 10:

The worst set of Blu-ray revenue results for 2011 was recorded for the week ending 27th August, as Blu-ray market share also slumped to their lowest since early February.

The reason for this is plain to see, as there were hardly any new releases for the week, and the top two selling new releases weren't even available on Blu-ray. Those two releases were 'NCIS: The Eighth Season' and 'Phineas and Ferb: The Movie — Across the 2nd Dimension', at 2nd and 6th on the all optical disc (Blu-ray and DVD) sales charts.

There were two more new releases ranking in the top 20 of the all optical disc sales chart, with Bambi II at 8th, and 4th on the Blu-ray only chart.

The other new release was Blitz, coming in at 10th on the combined chart, and 13th on the Blu-ray chart.

So with the best new release ranking only 4th on the Blu-ray chart, it was the past few week's big hitters that were ranking, with Rio once again topping the charts.

September is a big month for Blu-ray with Star Wars coming right in the middle, so this current lull in releases should be awoken with a loud bang at that time.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

So Blu-ray market share dropped down to levels not seen since February, and that's not too hard to imagine considering the most popular new release was a DVD exclusive.

The one releases in the top 10 actually did do relatively well. Bambi II managed to get 45.74% market share, which is higher than you would expect for a title of this calibre.

The other one, Blitz, did fairly poorly at only 25%, which explains why it made the all optical disc top 10 but not the Blu-ray top 10.

You can see the Blu-ray top 20 market share chart here:

Home Media Magazine Digital Edition

Year on Year Comparison

The stats for the week ending 28th August 2010 are as follows (you can see stats and analysis for the week ending 29th August 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 28th August 2010

Blu-ray vs DVD: 12.55% vs 87.45%

Blu-ray: $15.78 million
DVD: $110 million

Even with Blu-ray revenue and market share at multi-month lows, Blu-ray still managed to grow both in revenue and market share compared to the same week last year (which, to be fair, was also a particularly bad week).

Blu-ray sales increased by $1.82m (up 11.5%), while DVD sales decreased by $18.26m (down 16.6%) producing an overall loss of $16.44 million in combined revenue.

Blu-ray's market share increased from 12.55% to 18.81% (a growth of 28.61%).

**admin** · 14 Sep 2011, 06:28 PM

Stats:

For the week ending 3rd September 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 15.26% vs 84.74%

Blu-ray sales total spending: $18.17 million
DVD sales total spending: $100.87 million

These stats available from here:

Home Media Magazine

Top 10:

As a result of poor Blu-ray performances of the new releases for this week, Blu-ray market share dropped to the lowest level since November of last year, despite both Blu-ray and DVD revenue rising compared to last week.

While there were 6 new releases in the combined discs top 20, and while 5 were available on Blu-ray, none of them performed even close to the averages being set by new releases, and none were what you would call A-list releases. One title didn't make the Blu-ray top 10, while another didn't even make the top 20.

Madea's Big Happy Family was actually the best selling title when looking at the combined disc charts, but on Blu-ray, the best selling new release was Sons of Anarchy: Season Three thanks largely to a slightly better Blu-ray performance by the latter. But neither managed to push Rio off the top of the Blu-ray sales charts, and it's been a month since Rio's original release.

The Vampire Diaries: The Complete Second Season was the next best performing new release, 5th, on the Blu-ray charts, and that was actually it for new releases in the top 10. Unless you count the re-release Blu-ray of Top Gun (now with Digital Copy), which would also count as a Blu-ray exclusive release.

Outside of the Blu-ray top 10, we have House: Season Seven in 14th, and this was it, until the 20th place, where we have the first time on Blu-ray release of Good Will Hunting.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Rio
Sons of Anarchy: Season Three
Madea's Big Happy Family
Priest
The Vampire Diaries: The Complete Second Season
*The Big Lebowski
The Nightmare Before Christmas
*Top Gun
Paul
Sucker Punch

Market Share:

So even with two Blu-ray "exclusives" in the top 10, The Big Lebowski and Top Gun, and 3 new releases, Blu-ray market share still fell.

And it's pretty clear why that is the case. The top selling title on all discs was Madea's Big Happy Family, but it only managed 9% Blu-ray market share, a figure that was more commonly seen during the first year of the Blu-ray format, than in 2011, for a new release.

Not that any of the other new releases did so much better. The best performing one, Prom, at 19.99%, didn't make the Blu-ray top 20 sales chart, and you have 12% for House: Season Seven, 16% for The Vampire Diaries: The Complete Second Season, and 17% for Sons of Anarchy: Season Three.

House: Season Six, released a year ago, managed 10% Blu-ray market share, so it seems that there wasn't much growth on HD for this series. Similarly, The Vampire Diaries grew from 13% to 16% from last year to now, and Sons of Anarchy only grew by 1% between seasons.

Poor releases, poor Blu-ray results, and you then have the worst overall Blu-ray market share result since November of last year. But with Star Wars coming on Blu-ray in September, could September hold the record for both the best and worst weeks, Blu-ray market share wise, for 2011? I think it could ...

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 4th September 2010 are as follows (you can see stats and analysis for the week ending 5th September 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 4th September 2010

Blu-ray vs DVD: 11.18% vs 88.82%

Blu-ray: $14.71 million
DVD: $116.88 million

Again, despite the poor Blu-ray performance this week, it still managed to both grow in revenue and market share compared to an even worse week last year.

Blu-ray sales increased by $3.46m (up 23.5%), while DVD sales decreased by $16.01m (down 13.7%) producing an overall loss of $12.55 million in combined revenue.

Blu-ray's market share increased from 11.18% to 15.26% (a growth of 36.49%).

**admin** · 24 Sep 2011, 03:31 PM

Stats:

For the week ending 10th September 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 20.61% vs 79.39%

Blu-ray sales total spending: $26.55 million
DVD sales total spending: $102.29 million

These stats available from here:

Home Media Magazine

Top 10:

Both Blu-ray and DVD revenue rose compared to last week's poor results, but Blu-ray grew at a faster rate, and so Blu-ray market share rose healthily above 20% for the first time since July.

The catalyst for the result, without a doubt, was X-Men: First Class, which outsold the second placed title by more than a 5:1 ratio on Blu-ray. And that title was the almost Blu-ray exclusive Scarface: Limited Edition - I say almost exclusive because there does not appear to be an equivalent DVD release of the same edition at the same time.

So while Scarface was second on the Blu-ray top 10 list, it was only 6th on the combined discs (both Blu-ray and DVD) chart, with second place going to another new release, Hanna.

And with the new TV season just about to begin, there were heaps of TV series releases, the highest performing Blu-ray one was Fringe: The Complete Third Season. Performing better on DVD, than on Blu-ray, was The Office: Season Seven, allowing it to get 3rd place on the combined charts, but only 8th on the Blu-ray charts.

And this was it for the Blu-ray top 10, although there were plenty of other new releases in the combined top 20, including Community: The Complete Second Season (DVD only), Thomas & Friends: Day of the Diesels, Criminal Minds: The Sixth Season (DVD only), Two and a Half Men: The Complete Eighth Season (DVD only), Everything Must Go and Scooby-Doo! Legend of the Phantosaur.

What's disappointing in the above list of titles, is the number of DVD only releases. The most curious being the second season of Community. The Sony produced show, which is aired in HD, not being available on Blu-ray is ironic in itself, but this is actually one of the few shows that actually seems to mention the format quite frequently in dialogue (mainly due to the show's TV/movie-centric themes). So a strange one, to see Sony's Community not on Blu-ray, while Thomas the Tank Engine and Scooby-Doo gets the HD treatment.

But thanks to X-Men: First Class's performance, it didn't really matter that there were far too many DVD only releases for the week, and Blu-ray market share recovers nicely from the recent slump. With Star Wars next week, it should be the start to an excellent period for Blu-ray.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

As mentioned at the start, Blu-ray market share recovered back into the 20% range for the first time since July. It was largely thanks to X-Men: First Class' massive 59.52% first week Blu-ray market share, which while not a record, is up there (Sucker Punch broke through the 61% barrier back in July).

Hanna did relatively well, at 44.16%, coming in third in the top 10 market share charts.

Season 3 of Fringe did alright for a TV series, at 31.23%, but The Office: S7 did poorly by comparison with only 12% market share, explaining why it was third on the combined charts, but only 8th on the Blu-ray charts.

Worth noting is the new release Everything Must Go, 13th and 16th on the combined and Blu-ray charts, but with a market share of 25.56%, it also made the Blu-ray market share charts at 14th.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 11th September 2010 are as follows (you can see stats and analysis for the week ending 12th September 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 11th September 2010

Blu-ray vs DVD: 11.27% vs 88.73%

Blu-ray: $14.52 million
DVD: $114.29 million

Blu-ray sales increased by $12.03m (up 82.9%), while DVD sales decreased by $12m (down 10.5%) producing a somewhat insignificant overall gain of $0.03 million in combined revenue. Rising Blu-ray revenue managing to cover for DVD losses for yet another week in 2011, a new trend developing?

Blu-ray's market share increased from 11.27% to 20.61% (a growth of 82.87%).

**admin** · 28 Sep 2011, 03:55 PM

Stats:

For the week ending 17th September 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 34.8% vs 65.2%

Blu-ray sales total spending: $57.32 million
DVD sales total spending: $107.37 million

These stats available from here:

Home Media Magazine

Top 10:

It's not a typo. Blu-ray market share really did hit 35%, making it by far the best week for Blu-ray ever, even if revenue wasn't a record (that record will come and go, probably, during this holiday period). To put this into perspective, the previous record, set back Avatar more than a year ago, was only 27.4% (although revenue was at a higher $64.92M).

And it's no surprise, certainly not to those that read this feature regularly, which title was responsible. Yep, the week's top selling Blu-ray was Thor. Wait, what?

Perhaps you were expecting Star Wars on Blu-ray to totally blow everything away? Unfortunately, it didn't happen, as Star Wars was only the third best selling title on the combined (Blu-ray and DVD) chart, and only second on the Blu-ray chart. To be fair, the 6 movie collection, and the two separate trilogy box sets, were counted a separate releases, but even when combined, Thor was comfortably first, by quite a bit of a margin, on both Blu-ray and DVD.

But with the A-list Thor, and the A-list Blu-ray exclusive Star Wars, Blu-ray's market share reached an all time high, even if revenue didn't exceed the previous record set by Avatar in April 2010. Still, for a Blu-ray exclusive like Star Wars to reach 3rd place on the combined charts, it's a good result, even though somehow I thought it would be better.

And there were still plenty of room for other new releases, mostly for TV series. The only ones that made the Blu-ray top 10 were Spartacus: Gods of the Arena in 4th, The Big Bang Theory: The Complete Fourth Season in 6th and Supernatural: The Complete Sixth Season in 10th. The rest didn't make it due to a poorer Blu-ray performance, or were never even released on Blu-ray.

But let's not kid ourselves, this week was about Star Wars (and a bit about Thor), and it didn't really matter that much what was and wasn't released. Even the prequel trilogy didn't matter that much, because the boxset only sold a third as many as the original trilogy boxset, and languishes all the way in 15th place, just below Halloween II.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Thor
*Star Wars: The Complete Saga
X-Men: First Class
Spartacus: Gods of the Arena
*Star Wars: The Original Trilogy
The Big Bang Theory: The Complete Fourth Season
Hanna
*Scarface: Limited Edition
Rio
Supernatural: The Complete Sixth Season

Market Share:

So with nearly 35% market share, is Star Wars responsible for this, or was it Thor. The answer is both. Thor recorded a high first week market share of 61.18%, which of course, is nothing compared to Star Wars' (Blu-ray exclusive) 100%, but Thor sold more copies, and so probably influenced the 35% even more than Star Wars.

Spartacus: Gods of the Arena did well for a TV show, at 39.31%, but the other new TV releases did less well, with Supernatural at 15.63% and The Big Bang Theory at a disappointing 13%.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 18th September 2010 are as follows (you can see stats and analysis for the week ending 19th September 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 18th September 2010

Blu-ray vs DVD: 13.36% vs 86.64%

Blu-ray: $19.29 million
DVD: $125.14 million

So last time this year, it was perfectly normal week (for back then), and then you have the same week of this year and STAR WARS!!!! (and Thor)

Is it even worth comparing?

Blu-ray sales increased by $38.03M (up 197.2%), while DVD sales decreased by $17.77M (down 14.2%) producing a somewhat significant overall gain of $20.26 million in combined revenue. If only Star Wars could be released every week.

Blu-ray's market share increased from 13.36% to 34.8% (a growth of 160.33%).

**admin** · 12 Oct 2011, 01:18 PM

Stats:

For the week ending 24th September 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 29.24% vs 70.76%

Blu-ray sales total spending: $44.91 million
DVD sales total spending: $108.69 million

These stats available from here:

Home Media Magazine

Top 10:

While Star Wars and Thor dropped back down the all disc sales list, they still dominated enough to ensure Blu-ray market share remained suitably high for the week ending 24th September 2011.

The week's top selling release was actually Bridesmaids, on both DVD and Blu-ray, while another new release, Spooky Buddies, managed second place in the combined disc (Blu-ray and DVD) charts, even if it only managed to get 6th place on the Blu-ray charts due to a poor Blu-ray showing.

Star Wars (complete saga pack) remained in second place on the Blu-ray charts, while Thor slipped to 3rd. The separate trilogy packs for Star Wars also managed to get in the top 10, with the original trilogy boxset leading the prequels in 7th compared to 8th.

The 70th Anniversary release of Dumbo, which was done simultaneously on Blu-ray and DVD (an rarity for Disney, as they prefer a timed exclusive period for Blu-ray), was 4th.

And there was room for another new release in the top 10, with Modern Family: The Complete Second Season in 10th place.

Other titles that made the combined disc top 20, but not the Blu-ray top 10, includes Castle: The Complete Third Season (DVD exclusive), The Kennedys, The Mentalist: The Complete Third Season (DVD exclusive) and Hawaii Five-0: The First Season.

So with Star Wars still dominating, Thor still selling well, and Dumbo coming in with a good Blu-ray market share (more on this later), the week still ended up being a great one for Blu-ray. In fact, had it not been for last week, this week's overall market share figure would have been an all time record (beating the 27.4% in the week Avatar was released) and the revenue figure would also have been the highest since April.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

Blu-ray market share dropped compared to last week, but as mentioned earlier, is still officially the second highest result in the history of the format.

Which is strange, because the top selling title, Bridesmaids, didn't actually do that well on Blu-ray, with only 30.32% - a below average result for a first week release (although the genre of the title has to be taken into account). Similarly, the second best selling title on the combined discs list, Spooky Buddies, only managed 20.10%, which is why it was only 6th on the Blu-ray chart. And Modern Family: Season 2, only got 14.12% (compared with 11% for the first season, released this time last year).

But with the Blu-ray exclusives Star Wars boxsets, Thor managing 55.95% Blu-ray market share, Dumbo with the week's highest 60.37% Blu-ray market share, and even the likes of X-Men: First Class contributing with 53.26%, overall Blu-ray market share still remained high despite (most) of the new releases not being super Blu-ray hits.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 25th September 2010 are as follows (you can see stats and analysis for the week ending 26th September 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 25th September 2010

Blu-ray vs DVD: 15.08% vs 84.92%

Blu-ray: $22.06 million
DVD: $124.22 million

So as expected, Blu-ray market share and revenue was a lot higher than the same week last year, which only had the the most recent remake of Robin Hood as the main release.

Blu-ray sales increased by $22.85M (up 103.6%), while DVD sales decreased by $15.53M (down 12.5%) producing an overall gain of $7.32 million in combined revenue.

Blu-ray's market share increased from 15.08% to 29.24% (a growth of 93.9%).

**admin** · 12 Oct 2011, 04:27 PM

Stats:

For the week ending 1st October 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 27.93% vs 72.07%

Blu-ray sales total spending: $42.61 million
DVD sales total spending: $109.97 million

These stats available from here:

Home Media Magazine

Top 10:

With the effects of Star Wars (and Thor) waning, something else was needed to keep Blu-ray revenue and market share up at the same level as the last two weeks, and for the week ending 1st October 2011, the answer to this particular problem was Transformers: Dark of the Moon.

The latest Transformers movie dominated this week's charts, outselling last week's number one, Bridesmaid, by almost a 10 to 1 margin. Not only that, the two other Transformers movies also made the top 10.

But apart from this, what can only be described as an A-list release despite what you may actually think about the quality of the movie, new releases were pretty light for this week.

For the Blu-ray top 10 charts, the 50th Anniversary re-release of Ben-Hur was the only other entry, coming in at 8th, with the Blu-ray edition of this release doing particularly well (as on the combined disc list, Ben Hur only came in 15th).

On the combine Blu-ray plus DVD sales list, there were a couple more new releases, with How I Met Your Mother: The Complete Season 6 coming in at 6th, but it was again a DVD only release. Jeff Dunham: Controlled Chaos was on Blu-ray, but it did poorly on the format, and so did not even make the Blu-ray top 20.

But thanks to Transformers, the lack of new releases otherwise wasn't a big issue at all, with market share the third highest in the history of Blu-ray.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

As mentioned earlier, Blu-ray market share remained high, although down from last week and the previous week's record highs. To put into context, this week's market share was higher than the week in which Avatar was released.

Transformers: Dark of the Moon was largely responsible, thanks to its 64% market share, which is a fantastic result for a first week release.

Ben Hur also did well, as while a DVD edition of the 50th Anniversary boxset was available, most would be choosing the Blu-ray version, as fans most likely already have one of the numerous DVD editions of the movie. 82% actually chose the Blu-ray version.

The only new release in the combined discs top 20, Jeff Dunham: Controlled Chaos, only managed 6% Blu-ray market share, which is why its solid 8th position in the combined charts did not translate to even a top 20 in the Blu-ray only charts.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 2nd October 2010 are as follows (you can see stats and analysis for the week ending 3rd October 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 2nd October 2010

Blu-ray vs DVD: 22.36% vs 77.64%

Blu-ray: $39.79 million
DVD: $138.15 million

We finally have some sort of like for like comparison, with last year's big hitter Iron Man 2, up against this year's Transformers 3 (Hollywood sure likes its sequels).

Blu-ray sales increased by $2.82M (up 7.1%), while DVD sales decreased by $28.18M (down 20.4%) producing an overall loss of $25.36 million in combined revenue.

Obviously, a like for like comparison isn't an exact comparison, but Iron Man 2 is probably as big a movie as Transformers 3, and so the overall loss of $25.36 million is hard to take, especially considering that Blu-ray is still benefiting from Star Wars and Thor. Some of this will be down to digital distribution, mostly taking money away from DVD sales, but the fairly minuscule Blu-ray revenue growth, given that the format has had a year to grow plus Star Wars (I know I keep on mentioning it, but it's an important release for the format). Perhaps the state of the economy also has something to do with it ...

Blu-ray's market share increased from 22.36% to 27.93% (a growth of 24.91%).

**admin** · 19 Oct 2011, 02:41 PM

Stats:

For the week ending 8th October 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 40.22% vs 59.78%

Blu-ray sales total spending: $73.92 million
DVD sales total spending: $109.87 million

These stats available from here:

Home Media Magazine

Top 10:

Move over Star Wars, there's a new king of Blu-ray, and it's the Lion King, as Blu-ray market share hit an all time high thanks to the re-release of the Disney classic, and over 40% for the first time in the format's history. Blu-ray revenue also hit $73.92 million, while not a record ($109.27 million recorded at the end of December last year is still the record, although this one too may be broken at the end of this year), is the highest non Holiday period figure since Avatar in April of last year, and the highest so far this year by a clear margin.

What made The Lion King such a hit perhaps is that it was a Blu-ray exclusive, available only in a combo pack, with no Blu-ray or DVD only release available or even planned. The future of Blu-ray may very well be combos, which will make this type of comparison feature obsolete as all combo sales are counted as Blu-ray only. Disney also released a trilogy boxset featuring the original classic and the other two follow-ups, and it just missed out on a place in the Blu-ray top 10, finishing 11th.

But it wasn't just The Lion King, Fast Five was actually the week's A-list release, and when counting all disc types, it was the week's top seller - for Blu-ray, it was second place, not that far behind sales of The Lion King.

Building on the hype surrounding The Lion King, Disney also released Disneynature's African Cats documentary. Again, it was available only on Blu-ray combo. African Cats managed to get as high as 8th in the Blu-ray top charts, quite good for a documentary (that isn't a BBC documentary).

Another A-list-ish B-movie, Scream 4, also sold well, but only managed 7th on the Blu-ray charts due to stronger performances by other recently released titles, such as Thor and Transformers: Dark of the Moon.

For Blu-ray, the first time release of the classic Pulp Fiction also helped Blu-ray sales at the expense of DVD. This release should be counted as a Blu-ray exclusive because there's no equivalent DVD edition being released at the same time, even though there are DVD editions that have a similar set of features.

So with a couple of Blu-ray exclusives, a strong performance by Fast Five on Blu-ray, and many of the recently released titles all selling better on Blu-ray than on DVD (plus Star Wars, still 9th in the Blu-ray charts), Blu-ray reached another important milestone in the format's history.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

So how can The Lion King beat Star Wars? That's the question that immediately came to mind, and the answer is that, it really didn't. This week's record breaking Blu-ray market share figure wasn't just down to The Lion King, it was down to it and every other release in the top 10, including Star Wars.

Looking at the chart above, you can see 4 Blu-ray "exclusives", and the ones that weren't, a lot of them sold better on Blu-ray than on DVD. For example, Fast Five, Transformers: Dark of the Moon and Thor had Blu-ray market share figures of 57%, 57% and 55% respectively. This means that, and I'm going to put this next part in bold, 7 out of the 10 titles in the top 10 were Blu-ray exclusives or sold better on the Blu-ray format.

Even the 3 that didn't favour Blu-ray, Scream 4 managed 40% market share, just around this week's average, while X-Men: First Class exceeded this week's average with 44% market share. So in the top 10, only Bridesmaids "disappointed" with the below average 28% market share.

With these figures, how can Blu-ray not do well?

Sure, some of it, or maybe even a lot of it can be attributed to a bit of "statistics boosting" - by counting combos as Blu-ray sales and at the same time, not making a DVD-only edition available, this totally discounts DVD buyers from the equation, even though all of them had no choice but to buy the combo version. Even trickier is Disney's release of a combo version that comes in DVD packaging, ensuring the combo pack is placed in the DVD section of the shopping aisles as well (as well as convincing those unsure about the smaller blue box, that what they're buying will work on their DVD players, with a Blu-ray copy reserved for the future) - my personal opinion is that these combos with DVD packaging should be counted as DVD sales, to make the statistical comparison more meaningful.

And with Blu-ray player prices plummeting to DVD levels, any DVD owner that looks to upgrade their DVD player or to replace a broken one, will look at tiny premium attached to Blu-ray players and make their decision accordingly. And if more studios follow Disney's lead and forgo Blu-ray and DVD only editions, then Blu-ray will win by default.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 9th October 2010 are as follows (you can see stats and analysis for the week ending 10th October 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 9th October 2010

Blu-ray vs DVD: 27.88% vs 72.12%

Blu-ray: $46.87 million
DVD: $121.27 million

This time last year, it wasn't a bad week for Blu-ray at all (actually, best week market share wise in 2010), and we also had a Disney classic being released on Blu-ray for the first time (and it was also a Blu-ray exclusive), but revenue and market share for this week still blew the same week from last year away in convincing fashion.

Blu-ray sales increased by $27.05M (up 57.7%), while DVD sales decreased by $11.4M (down 9.4%) producing an overall gain of $15.65 million in combined revenue.

Blu-ray's market share increased from 27.88% to 40.22% (a growth of 44.26%).

This holiday period looks like to be a good one for the format in Blu!

**admin** · 25 Oct 2011, 05:37 PM

Stats:

For the week ending 15th October 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 30.36% vs 69.64%

Blu-ray sales total spending: $46.42 million
DVD sales total spending: $106.50 million

These stats available from here:

Home Media Magazine

Top 10:

Despite four new releases in the Blu-ray top 10, Blu-ray revenue and market share shrank from last week's high, but still recorded a 30%+ overall market share figure that, a couple of weeks ago, would have set new records.

While The Lion King remained this week's top selling title, the fall in sales for Fast Five and the format exclusives that helped Blu-ray to break records last week ensured that the week ending 15th October 2011 remains "only" as the third best week in the format's history, the second best was less than a month ago.

Green Lantern was actually the week's best selling new release, coming within only a couple of thousand sales of The Lion King, while Horrible Bosses was a bit further behind in 3rd. Of interest, both of these new releases from Warner Bros. are the first titles to include the new cloud based digital copy initiative, UltraViolet.

As for the other two new releases, Zookeeper managed to get 6th place, and The Tree of Life got it at 8th. The Tree of Life is a title from Fox that's being released as a Blu-ray + DVD combo exclusive (with a DVD only version available for rental only), one of the first from the studio (and a rare one for a studio that's not Disney). What's more unique is that this isn't a re-release, but a brand new to disc movie, and while it's not what you would call a mainstream film (despite starring Sean Penn and Brad Pitt), it's still an important move, perhaps the start of a new trend by studios. So while it only came 17th on the combined (Blu-ray and DVD) charts, it managed to climb as high as 8th on the Blu-ray charts.

Star Wars drops out of the top 10 for the first time as its release (it's at 11th), but Thor is still hangin in there at 10th.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

With the third best Blu-ray market share on record, it's not what you can call a bad week for Blu-ray, although it's definitely not as good as last week.

While last week, 7 of the 10 top 10 Blu-ray sellers sold better on Blu-ray than on DVD (or were exclusives), this week's this number is reduced to 4: the two exclusives in The Lion King and The Tree of Life, and Green Lantern and X-Men First Class. But 3 other titles did come close, two at 49% and one right in the middle at 50%.

For the new releases, Green Lantern did the best at 61.22%, followed by Horrible Bosses at 41.65%, and Zookeeper at 27.51%.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 16th October 2010 are as follows (you can see stats and analysis for the week ending 17th October 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 16th October 2010

Blu-ray vs DVD: 20.84% vs 79.16%

Blu-ray: $32.64 million
DVD: $123.98 million

Blu-ray sales increased by $13.78M (up 42.2%), while DVD sales decreased by $17.48M (down 14.1%) producing an overall loss of $3.7 million in combined revenue.

Blu-ray's market share increased from 20.84% to 30.36% (a growth of 45.68%).

**admin** · 1 Nov 2011, 10:32 PM

Stats:

For the week ending 22nd October 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 38.87% vs 61.13%

Blu-ray sales total spending: $61 million
DVD sales total spending: $95.94 million

These stats available from here:

Home Media Magazine

Top 10:

Disney's release policy, plus the policy of counting combos as Blu-ray only, meant that Blu-ray market share approached record levels yet again.

Pirates of the Caribbean: On Stranger Tides was this week's top selling title by a clear margin, and despite coming in about half a dozen different packages (different editions, some with 3D, some with collectibles, and some in traditional DVD packaging), all of them were Blu-ray+DVD combos. And as such, all of them were counted as Blu-ray sales, meaning this A-list release was essentially a Blu-ray exclusive, sales figure wise. Not surprisingly, this was the second best ever week for Blu-ray market share, with the best week belonging to the week Disney's The Lion King was also released as a Blu-ray+DVD combo only package.

Whether this is fair or not (to DVD sales figures), or whether this actually makes this particular analysis feature all a bit meaningless, is up for debate, but let's leave that for another day.

Bad Teacher was the next most popular new release, coming in 4th and only selling 12 times less copies than the new Pirates movie. Closely behind in 5th was Batman: Year One, and a 9th place finish for the re-release of The Crow on Blu-ray.

There were two more new releases that didn't make the Blu-ray top 10, including Monte Carlo at 20th, and Star Wars: The Clone Wars — Season Three at 15th. Red State was also a new title, but it didn't make either top 20 lists (although it did place quite highly on the Blu-ray market share charts, at 9th with 47.07% market share).

But make no mistake, the week's high Blu-ray market share, and lower than recent DVD revenue, is all to do with the best seller of the week also being a "Blu-ray exclusive". The real question is, whether this move actually helps to increase overall revenue compared to the same time last year, but that's a hard question to answer with different releases being available.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

*Pirates of the Caribbean: On Stranger Tides
Green Lantern
*Lion King
Bad Teacher
Batman: Year One
Fast Five
Horrible Bosses
Transformers: Dark of the Moon
The Crow
The Dark Knight

Market Share:

As it was a re-release of an old title, one which has exhausted its potential DVD buyer pool, The Crow led the new releases in terms of market share, with 87% market share.

Batman: Year One was the next highest, with 61.11%. Star Wars: The Clone Wars — Season Three managed 36.32%, while Bad Teacher had 34.05%.

But with the top selling Blu-ray title selling more than 5 times as many copies as the next most popular title, and that top title being an "one-hundred-percenter" (ie. Blu-ray exclusive), there was no chance of Blu-ray market share not being high for this week.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 23rd October 2010 are as follows (you can see stats and analysis for the week ending 24th October 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 23rd October 2010

Blu-ray vs DVD: 19.27% vs 80.73%

Blu-ray: $27.63 million
DVD: $115.73 million

Blu-ray sales increased by $33.37mil (up 120.8%), while DVD sales decreased by $19.79mil (down 14.1%) producing an overall gain of $13.58 million in combined revenue. This seems to at first indicate Disney's strategy of forgoing a DVD-only release worked, except the same week last year did not have an A-list release to make it a good comparison with this week (last year, the best selling new release was Predators, and it wasn't even the top selling title).

A better week to compare may be a week earlier, back in the week ending 16th October, when 'How to Train Your Dragon' was released. Both movies had similar box office numbers (with Pirates actually doing a bit better). But a year ago, the total disc sales revenue was $156.62mil, compared to $156.94mil. So roughly the same, but 'On Stranger Tides' better box office numbers should have yielded a higher weekly disc sales revenue, but some of this can be attributed to DVD's market share loss to digital media, figures of which are not included here. In other words, inconclusive, but forgoing a DVD-only release doesn't seem to hurt, while it doesn't seem to help much either (other than to make Blu-ray's numbers look a lot better).

Blu-ray's market share increased from 19.27% to 38.87% (a growth of 101.71%).

**admin** · 10 Nov 2011, 04:31 PM

Stats:

For the week ending 29th October 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 34.31% vs 65.69%

Blu-ray sales total spending: $50.49 million
DVD sales total spending: $96.66 million

These stats available from here:

Home Media Magazine

Top 10:

Despite another new A-list release for this week with a high Blu-ray market share, Blu-ray market share shrank from the last couple of week's highs, thanks to the diminishing effects of the couple of high profile Disney Blu-ray exclusives.

Captain America: The First Avenger was the week's top selling title, and it did it quite convincingly, outselling last week's number one, and Blu-ray exclusive, Pirates of the Caribbean: On Stranger Tides by almost four-to-one.

Another Disney release, but not a Blu-ray exclusive, was Winnie the Pooh, although it did surprisingly well on Blu-ray (more on that later).

And the one final new release in the top 10 was the re-release of a classic, Jurassic Park Ultimate Trilogy, although it wasn't a Blu-ray exclusive either, it might as well have been (again, more on that later).

The recent hits, including The Lion King, are still selling well, and market share and revenue remained high for the week.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

Captain America: The First Avenger managed a Marvel-ous (pun intended) first week Blu-ray market share of 67.83%, putting it up there in terms of first week figures, if not the actual record for it.

The surprise for me was the BD market share figures for Winnie the Pooh, as animated (non CGI) kids titles generally do better on DVD. But this latest Winnie the Pooh movie managed 49.70%, which may very be the result of Disney's pro-Blu-ray release schedules (Disney gives Blu-ray releases time exclusive status, and so over the last couple of years, might have convinced many parents to upgrade to the HD format).

And perhaps also justifying Disney's timed (or otherwise) Blu-ray exclusive release schedule is the BD market share figures for the Jurassic Park trilogy - 94.11%. Universal must regret even bothering releasing a DVD version of the same boxset, and going Blu-ray exclusive does make sense for catalogue/classic releases, since who would even bother with a new DVD boxset of movies pretty much every DVD owner already has?

But for new releases, like 'On Stranger Tides', it makes slightly less sense to not have a DVD-only bare-bones release for the budget market, as the higher price of the combo version coupled with the fact that it includes a version of the movie that some people don't have players for, might just tempt users to get the movie through other, less than legitimate, means.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 30th October 2010 are as follows (you can see stats and analysis for the week ending 31st October 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 30th October 2010

Blu-ray vs DVD: 17.69% vs 82.32%

Blu-ray: $23.42 million
DVD: $108.97 million

Blu-ray sales increased by $27.07mil (up 115.6%), while DVD sales decreased by $12.31mil (down 11.3%) producing an overall gain of $14.76 million in combined revenue.

Blu-ray's market share increased from 17.69% to 34.31% (a growth of 93.95%).

**admin** · 15 Nov 2011, 05:55 PM

Stats:

For the week ending 5th November 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 29.81% vs 70.19%

Blu-ray sales total spending: $49.94 million
DVD sales total spending: $117.59 million

These stats available from here:

Home Media Magazine

Top 10:

A couple of new releases, but none really performed as well as recent releases on Blu-ray, as Blu-ray revenue fell slightly, and market share retreated back slightly as well (though still easily above average).

Cars 2, one of Pixar's most disappointing movies (or perhaps the only one), was the top seller for the week ending 5th November, and it raced ahead of second placed Captain America: The First Avenger by more than a 5-to-1 margin.

Crazy, Stupid, Love was the second best seller on the combined discs charts, but only managed 4th place on the Blu-ray chart.

Similarly Water for Elephants, which while ranked 4th in the all discs charts, came in 5th on the Blu-ray charts.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

Market Share:

For the new releases, Cars 2 did best on BD, with 46.89% market share. Crazy, Stupid, Love got 29.77%, while Water for Elephants managed 27.34.

New for the HMM stats is the 3D market share stats, showing 3D version sales as a percentage of all disc sales.

For Cars 2, 17% of all discs sold were 3D versions, although with only a $2 premium (at least on Amazon, at the time of these stats) for the 3D edition that also includes all the other editions, perhaps it was an easy decision for buyers. Still, 17%, in my opinion, is quite impressive for 3D Blu-ray.

None of the other recent releases with 3D versions matched the performance of Cars 2. The Lion King came closest with 14%, while Captain America: The First Avenger, Pirates of the Caribbean: On Stranger Tides and Green Lantern managed 9%, 9% and 7% respectively.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 6th November 2010 are as follows (you can see stats and analysis for the week ending 7th November 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Originally Posted by Stats for week ending 6th November 2010

Blu-ray vs DVD: 24.32% vs 75.68%

Blu-ray: $48.96 million
DVD: $152.32 million

Toy Story 3, plus the Blu-ray exclusive Sound of Music was released this week last year, and so sales figures were suitably high, and higher than the same week this year with less notable releases (Cars 2 is not in the same rank as Toy Story 3, unfortunately).

Blu-ray sales increased by only $0.98mil (up 2%), while DVD sales decreased by $34.73mil (down 22.8%) producing an overall loss of $33.75 million in combined revenue.

Blu-ray's market share increased from 24.32% to 29.81% (a growth of 22.57%).

Nielsen VideoScan/Home Media Magazine: Blu-ray/DVD/HD DVD Stats (Updated Weekly)

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