DRM Firm Macrovision Aggressively Pursues Metadata Market

[admin]

By adding a content discovery layer to those chips -- which manufacturers have to install anyway in order to play DVDs, NetFlix streams and other content -- Macrovision can charge consumer electronics manufacturers an additional premium, while helping content owners increase revenue by letting them recommend content. If you just watched the whole Arrested Development box set, your DVD player might recommend Mr. Show.

http://blog.wired.com/business/2009/04/drm-firm-macrov.html

Oh great. Ads forced on me by my DVD player thanks to Macrovision!

[drfsupercenter]

Well good thing they're still thinking in terms of DVDs... I think we all have DVD players now and won't be subject to their stupid advertising chips.