Tweet
YouTube's ContentID program scans for video uploads and match them according to content - if the content found matches the copyrighted upload, then the copyright owners are informed.
The owners now have two options. They can force the deletion of the video, or if they're smart, they can accept the illegal upload and make money off the illegally uploaded content.
And if only part of the content is copyrighted (for example, the music), then only part of the revenue is shared with the copyright owners.
This then allows users to continue uploading videos they make, but instead of making users pay, YouTube's advertisers are the one paying the copyright owners, and everyone's happy. Or are they? Unfortunately, Warner refuses to get with the program because they believe the royalties are too small. But with hit viral videos getting up to a million dollars in ad revenues per day, asking for more does seem rather greedy.
More:
The owners now have two options. They can force the deletion of the video, or if they're smart, they can accept the illegal upload and make money off the illegally uploaded content.
And if only part of the content is copyrighted (for example, the music), then only part of the revenue is shared with the copyright owners.
This then allows users to continue uploading videos they make, but instead of making users pay, YouTube's advertisers are the one paying the copyright owners, and everyone's happy. Or are they? Unfortunately, Warner refuses to get with the program because they believe the royalties are too small. But with hit viral videos getting up to a million dollars in ad revenues per day, asking for more does seem rather greedy.
More:
Comment