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A new strategy is emerging in the fight against online piracy - sue the advertisers!
Piracy websites are profitable thanks to advertising, and by cutting their funding source, content owners may take away one reason for people to start or to keep running piracy websites. Disney and Warner Bros. have filled a joint lawsuit against online advertising agency Triton Media, for "contributory and inducement of copyright infringement" for providing advertising revenue to websites allegedly engaged in copyright infringement.
However, whether this is a "new" strategy is clouded by the fact that Triton Media apparently also ran the now defunct donogo website, which was one of the websites recently targeted by the FBI-run Operation In Our Sites.
So perhaps the lawsuit is more about Triton Media's connections to donogo, rather than a straight out attack against advertising providers, but by denying the main source of revenue for piracy websites, this may prove a successful strategy in the long run.
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Piracy websites are profitable thanks to advertising, and by cutting their funding source, content owners may take away one reason for people to start or to keep running piracy websites. Disney and Warner Bros. have filled a joint lawsuit against online advertising agency Triton Media, for "contributory and inducement of copyright infringement" for providing advertising revenue to websites allegedly engaged in copyright infringement.
However, whether this is a "new" strategy is clouded by the fact that Triton Media apparently also ran the now defunct donogo website, which was one of the websites recently targeted by the FBI-run Operation In Our Sites.
So perhaps the lawsuit is more about Triton Media's connections to donogo, rather than a straight out attack against advertising providers, but by denying the main source of revenue for piracy websites, this may prove a successful strategy in the long run.
More:
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