Tweet
Two of MPAA's top executives have revealed some insight into the MPAA's anti-piracy strategy.
Fritz Attaway, one of the people responsible for dealing with the industry's anti-piracy policy, says that "Piracy has always been and will always be with us," despite efforts by the MPAA to discourage illegal downloads. He says the industry's goals are fairly simple, so that the industry "can make enough revenue in a legitimate market to recoup expenses and continue to make new movies".
However, given the record amount of revenue made at the box office in recent years, and the healthy income derived from DVD and Blu-ray sales, the suggestion that the movie industry is ever in danger of not even making enough revenue to recoup costs, and thus unable to continue to produce new movies, seems exaggerated.
Attaway did suggest that the industry's anti-piracy response requires a new business model that delivers an experience to consumers that is "superior to illegal access". However, he then added that in relation to the new business model "... the industry is doing an excellent job of that and will continue to do so".
Attaway also suggested that ISPs should be more active in preventing piracy, by notifying subscribers of their illegal acts, and to eventually terminate a repeat offender's connection, but he backed away from suggestions that ISPs need to be forced to take action in terminating an offender's account. "that is strictly a decision of the ISP and not ours," he added.
More:
Fritz Attaway, one of the people responsible for dealing with the industry's anti-piracy policy, says that "Piracy has always been and will always be with us," despite efforts by the MPAA to discourage illegal downloads. He says the industry's goals are fairly simple, so that the industry "can make enough revenue in a legitimate market to recoup expenses and continue to make new movies".
However, given the record amount of revenue made at the box office in recent years, and the healthy income derived from DVD and Blu-ray sales, the suggestion that the movie industry is ever in danger of not even making enough revenue to recoup costs, and thus unable to continue to produce new movies, seems exaggerated.
Attaway did suggest that the industry's anti-piracy response requires a new business model that delivers an experience to consumers that is "superior to illegal access". However, he then added that in relation to the new business model "... the industry is doing an excellent job of that and will continue to do so".
Attaway also suggested that ISPs should be more active in preventing piracy, by notifying subscribers of their illegal acts, and to eventually terminate a repeat offender's connection, but he backed away from suggestions that ISPs need to be forced to take action in terminating an offender's account. "that is strictly a decision of the ISP and not ours," he added.
More:
