Both the music and movie industries see file-sharing as a very real threat to their livelihood. Their approaches to the problem have differed, however, as the RIAA has targeted individual P2P users with lawsuits while the IFPI and MPAA have chosen to go after BitTorrent sites. The MPAA has scored some high-profile victories against P2P site operators and the men behind The Pirate Bay have been indicted by Swedish prosecutors, but many observers have questioned whether the motion picture industry's efforts are in fact backfiring, as traffic to popular BitTorrent sites and participation in swarms appears to be on the upswing.
Big profile lawsuit -> news stories -> public attention -> piracy up
It's always the same.