Hastings said the increase would be modest and blamed it on the higher wholesale prices on Blu-ray compared to DVD. The company expects the percentage of subscribers who rent Blu-ray to stay in the single digits this year, he said.
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Hastings announced during the earnings call that Netflix has signed deals with three more consumer electronics companies to deliver Instant Viewing to set-top boxes for easy TV playback.
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Hastings announced during the earnings call that Netflix has signed deals with three more consumer electronics companies to deliver Instant Viewing to set-top boxes for easy TV playback.
First part is pretty much expected, as are the low percentage figures compared to DVD rentals (a lot of people rent DVDs to copy them, as evident on the number of closed posts on this forum, and Blu-ray movies can't be copied efficiently).
The second part has to do with a video streaming/downloading service that NetFlix wants to start trialing ... Xbox 360 will be one of the devices that will be able to stream NetFlix films I think as well.
So basically you have new disc (Blu-ray) versus old disc (DVD), and both disc formats versus downloads. Who will win in the end?
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