War of words heats up as Xbox price slashed (Australia)

11 Nov 2008, 12:16 PM

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War of words heats up as Xbox price slashed (Australia)

Quote:

Microsoft is aggressively cutting Xbox 360 prices in the lead-up to Christmas, with the low-end model now priced at $299 and the other models slashed by $100 each.

-- snip

"You can buy a Wii and an Xbox 360 for less than a PS3, or you can buy an Xbox 360 and a stand-alone Blu-ray player for less than a PS3," said Xbox marketing manager Jeremy Hinton.

http://www.theage.com.au/news/digita...165469292.html

The second paragraph quoted above is especially telling as to MS's pricing strategy.

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