Pioneer North America CEO Masao Kawabata argued against discounting prices now to build volume:
We are not interested in just moving a lot of BD players or HDTVs, but would rather educate consumers on the value of owning high-performance and high-value products and creating demand that way.
We are not interested in just moving a lot of BD players or HDTVs, but would rather educate consumers on the value of owning high-performance and high-value products and creating demand that way.
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