Nielsen: Wii audience is youngest, PS3 audience is oldest

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  • admin
    Administrator
    • Nov 2001
    • 8951

    Nielsen: Wii audience is youngest, PS3 audience is oldest

    According to a recent console usage report compiled between October and December of last year by Nielsen Media Research, the Wii appeals to quite the broad spectrum of people, being especially popular among boys age 6 -11 and women age 25 - 34. Most interesting is the Wii's ability to captivate the older women audience, as the console's use by women over 35 is much higher than that of the Wii's competition. And they're apparently playing Wii Fit, Guitar Hero and Rock Band, games cited as favorites among that group.
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  • dr_ml422
    Lord of Digital Video
    Lord of Digital Video
    • May 2007
    • 1903

    #2
    PS3 as I'm learning very sophisticated features so this finding doesn't surprise me. Also older means prolly have $$$ for buying own. User friendly n low cost of WII n Games big part also.
    SAMSUNG SH-S203B, SAMSUNG SH-S223F,

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