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A survey conducted by marketing firm In-Stat shows that consumers are largely unwilling (or perhaps given current economic conditions, unable) to pay extra for 3D technology, whether it is in HDTVs or on Blu-ray players.
A quarter of those surveyed would only consider 3D technology if it did not cost any extra at all, and only 33% of those surveyed would be willing to pay for the technology on Blu-ray players, but only if it costs less than $50 compared to non 3D enabled Blu-ray players.
Two-thirds of those surveyed were at least willing to pay extra for 3D Blu-ray movies, but only if the extra cost is less than $5.
3D has been said to be the next big thing in home entertainment, but given the consumer sentiment, it shows that consumer electronics manufacturers and studios have a lot of promotion work to do before that can happen.
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A quarter of those surveyed would only consider 3D technology if it did not cost any extra at all, and only 33% of those surveyed would be willing to pay for the technology on Blu-ray players, but only if it costs less than $50 compared to non 3D enabled Blu-ray players.
Two-thirds of those surveyed were at least willing to pay extra for 3D Blu-ray movies, but only if the extra cost is less than $5.
3D has been said to be the next big thing in home entertainment, but given the consumer sentiment, it shows that consumer electronics manufacturers and studios have a lot of promotion work to do before that can happen.
More:
