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Netflix CEO Reed Hastings predicts that DVD will soon lose the number one spot in terms of popularity on its video rental network. But the new number one won't be Blu-ray, it will be video streaming.
Citing usage patterns, in which more and more Netflix subscribers are opting for the cheapest rental package, in which you can only rent out one DVD at any one time, but still with unlimited streaming.
Steve Swasey, Netflix director of corporate communications, had to clarify these comments a few days later to indicate that all formats are growing, but that streaming is growing the fastest since it has come out of nowhere in the last two years.
With more and more HDTVs and Blu-ray players offering Netflix streaming capabilities, and with it already being supported on the Xbox 360, it's easy to see why video streaming has the potential to replace DVDs as the preferred rental format. As for Blu-ray, it has nothing to fear until Blu-ray quality HD streaming becomes affordable, which could be several years away.
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Citing usage patterns, in which more and more Netflix subscribers are opting for the cheapest rental package, in which you can only rent out one DVD at any one time, but still with unlimited streaming.
Steve Swasey, Netflix director of corporate communications, had to clarify these comments a few days later to indicate that all formats are growing, but that streaming is growing the fastest since it has come out of nowhere in the last two years.
With more and more HDTVs and Blu-ray players offering Netflix streaming capabilities, and with it already being supported on the Xbox 360, it's easy to see why video streaming has the potential to replace DVDs as the preferred rental format. As for Blu-ray, it has nothing to fear until Blu-ray quality HD streaming becomes affordable, which could be several years away.
More:
