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One in three Australians now use DVRs to time shift their viewing, a survey now shows. The popularity of DVRs has now prompted the devices to be includes in ratings calculations, even though many DVRs are well capable of skipping the commercials from shows that use high ratings as a selling point to potential advertisers.
However, time shifting has allowed more TV to be viewed, at a time that's more suited to individual tastes. And this is set to increase the market share of certain programs which, using the traditional ratings method, would normally have not been considered hit shows. It is expected that the market share of subscription TV will rise as an effect, since Foxtel, the major pay TV provide in Australia, has been actively promoting recording equipped set top boxes that can record two shows at a time, while the viewer watches a third.
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However, time shifting has allowed more TV to be viewed, at a time that's more suited to individual tastes. And this is set to increase the market share of certain programs which, using the traditional ratings method, would normally have not been considered hit shows. It is expected that the market share of subscription TV will rise as an effect, since Foxtel, the major pay TV provide in Australia, has been actively promoting recording equipped set top boxes that can record two shows at a time, while the viewer watches a third.
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