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Star Wars: The Force Awakens has helped Blu-ray sales achieve a major milestone - it has beaten DVD sales for the first time in a given week.
The latest in the Star Wars saga, The Force Awakens has already broken many records in its theatrical run, and it was no surprise that the Blu-ray edition has continued to break most if not all of the standing Blu-ray records.
The Blu-ray and DVD sales results for the week ending April 9 shows Blu-ray breaking many records, including finally beating DVD after having come close last year during the week Jurassic World was released.
Weekly Blu-ray sales was $93.54 million, compared to only $64.26 million for DVDs. That's 59% of total disc sales belong to Blu-ray - the previous record was only 48%, set by Jurassic World last year.
While weekly Blu-ray sales didn't break any records, outside of the busy holiday sales period, this was the best weeks for Blu-ray. It outdid most weeks with big releases, but failed to match the power of 'Frozen', which debuted with an amazing $101.98 million for that week.
82.61% of those buying the new Star Wars film chose the Blu-ray edition over the DVD edition, which in itself was a new record for a new release (that wasn't a re-release or a Blu-ray exclusive). As a comparison, "only" 67.06% of buyers chose the Blu-ray edition of Jurassic World over the DVD only edition.
Surprisingly, Disney has chosen not to release a 3D edition on Blu-ray despite the film having a profitable 3D theatrical run, and the company has yet to commit to the Ultra HD Blu-ray format for a 4K edition of the film.
The latest in the Star Wars saga, The Force Awakens has already broken many records in its theatrical run, and it was no surprise that the Blu-ray edition has continued to break most if not all of the standing Blu-ray records.
The Blu-ray and DVD sales results for the week ending April 9 shows Blu-ray breaking many records, including finally beating DVD after having come close last year during the week Jurassic World was released.
Weekly Blu-ray sales was $93.54 million, compared to only $64.26 million for DVDs. That's 59% of total disc sales belong to Blu-ray - the previous record was only 48%, set by Jurassic World last year.
While weekly Blu-ray sales didn't break any records, outside of the busy holiday sales period, this was the best weeks for Blu-ray. It outdid most weeks with big releases, but failed to match the power of 'Frozen', which debuted with an amazing $101.98 million for that week.
82.61% of those buying the new Star Wars film chose the Blu-ray edition over the DVD edition, which in itself was a new record for a new release (that wasn't a re-release or a Blu-ray exclusive). As a comparison, "only" 67.06% of buyers chose the Blu-ray edition of Jurassic World over the DVD only edition.
Surprisingly, Disney has chosen not to release a 3D edition on Blu-ray despite the film having a profitable 3D theatrical run, and the company has yet to commit to the Ultra HD Blu-ray format for a 4K edition of the film.