A study has shown that Blu-ray movie prices are dropping, with new release pricing down 12% and a 33% drop in price for older titles.
According to NPD, the average price of a new release was down to $23.62 in July (down from $28.02 in May).
I've also noticed similar price decreases, from looking at the price charts on Digital Digest's own Amazon Blu-ray Price Index. There are now quite a lot of Blu-ray titles under $10 (81 at last count), and prices for new hit releases like Watchmen never went above $23.99, and was as low as $19.99 on occasions.
But will people start buying more Blu-ray movies, because price decreases are the last trick in the arsenal of studios, and it will start to negate the whole purpose of having a new format, which is increased profits. How low can you go, is the question.
According to NPD, the average price of a new release was down to $23.62 in July (down from $28.02 in May).
I've also noticed similar price decreases, from looking at the price charts on Digital Digest's own Amazon Blu-ray Price Index. There are now quite a lot of Blu-ray titles under $10 (81 at last count), and prices for new hit releases like Watchmen never went above $23.99, and was as low as $19.99 on occasions.
But will people start buying more Blu-ray movies, because price decreases are the last trick in the arsenal of studios, and it will start to negate the whole purpose of having a new format, which is increased profits. How low can you go, is the question.
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