The brinkmanship is intensifying. Another major studio, Warner Bros., is being courted by both camps and believed to be mulling over a lucrative offer that could bring such popular titles as "Harry Potter and the Order of the Phoenix" into the HD DVD camp, according to Hollywood insiders who requested anonymity because the talks were confidential.
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Wal-Mart has yet to weigh in. During a review of its space allocation, Wal-Mart, which accounts for 40% of DVD sales, had set a mid-August deadline to determine whether it would continue to carry both Blu-ray and HD DVD, according to people familiar with the evaluation process.
In a recent meeting at Wal-Mart's headquarters in Bentonville, Ark., Toshiba offered details of its new, $299 player and, according to knowledgeable sources, pledged a large cooperative promotional budget to support HD DVD sales.
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Wal-Mart has yet to weigh in. During a review of its space allocation, Wal-Mart, which accounts for 40% of DVD sales, had set a mid-August deadline to determine whether it would continue to carry both Blu-ray and HD DVD, according to people familiar with the evaluation process.
In a recent meeting at Wal-Mart's headquarters in Bentonville, Ark., Toshiba offered details of its new, $299 player and, according to knowledgeable sources, pledged a large cooperative promotional budget to support HD DVD sales.
Toshiba finally playing the Sony game of buying support. The Blu-ray camp won't like it, and it is anti-consumer, but they started it in the first place so can you really blame HD DVD for doing the same (albeit they seem to be doing it better, especially if they lure in Warner too).
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