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Google said on Friday it would apply to bid in the U.S. Federal Communications Commission's auction of 700 megahertz band wireless spectrum.
If it wins, it could build a wireless network for that spectrum on its own, or partner with others to build and operate such a network. Either way, Google could put its brand on millions of mobile devices that use the network. It would also be able to control the Internet experience on the devices and how much people would pay--or not pay--for the services.
In essence, Google could control the direction of the next-generation wireless network.
If it wins, it could build a wireless network for that spectrum on its own, or partner with others to build and operate such a network. Either way, Google could put its brand on millions of mobile devices that use the network. It would also be able to control the Internet experience on the devices and how much people would pay--or not pay--for the services.
In essence, Google could control the direction of the next-generation wireless network.
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