Studios are scrambling to boost DVD sales (through Blu-ray)

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But the victory of Sonys new Blu-ray high-definition disc over a rival format, Toshibas HD DVD, masks a problem facing the studios: the overall decline of the DVD market in the United States.

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Blu-ray DVDs, which sell for a 25 per cent premium, will without question restore momentum to the DVD market, but there is disagreement over how much and how soon.

http://www.deccanherald.com/Content/Mar102008/eb2008030956444.asp