This is a good look at future usages for GP-GPU (General Purpose GPU), including H.264 transcoding.
Nvidia recently showed off a demo where a 3 GHz quad-core with integrated graphics needing 5hr 33min to encode a 2Hr HD movie in H.264.
With the GP-GPU (GTX280), it only took 35 minutes on a 1.6 GHz dual-core!
Amazingly, the same dual-core setup with integrated graphics took 10 hours to encode the same file.
The only thing stopping people using H.264 right now is encoding speed. If this bottleneck can be eliminated, the potential for H.264 is vast. Let's just hope Nvidia/ATi and current H.264 developers can get together and get the code all in order to take advantage.
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