About half of all Blu-ray discs are purchased at the $20+ price point, about the same as common new release retail pricing for standard DVD during the format’s early years. However, many consumers are balking at Blu-ray’s current premium over standard DVD, according to NPD entertainment analyst Russ Crupnick.
There's a nice graph that breaks down the price points for DVD and Blu-ray, where it shows that 66% of Blu-ray movies sold are over $20, whereas 83% of DVDs are under $20 (only 17% of DVDs are over $20).
Comment