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Netflix now has 10.6 million subscribers, or 9% of all US households, and a lot of the growth is due to Netflix's video streaming service, which the company says is already used by millions of users.
Much of this growth comes from Netflix streaming being supported by video game consoles such as the Xbox 360, and standalone players from LG and Samsung.
The "traditional" part of Netflix's service, the online disc rental business, has also grown at the expense of traditional video rental stores, which are finding it increasingly difficult to compete with online services that are cheaper and more convenient.
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Much of this growth comes from Netflix streaming being supported by video game consoles such as the Xbox 360, and standalone players from LG and Samsung.
The "traditional" part of Netflix's service, the online disc rental business, has also grown at the expense of traditional video rental stores, which are finding it increasingly difficult to compete with online services that are cheaper and more convenient.
More:
