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Redbox has announced that the majority of rental kiosks will have Blu-ray movies by the middle of this year. Citing available space in the rental kiosks, Redbox's parent company, Coinbox, says that Blu-ray is not replacing DVDs, merely supplementing them and taking advantage of the available space.
However, studios like Warner are insistent that Redbox adhere to a strict release window in which Redbox can only rent movies 28 days after their initial release. In exchange, Redbox will gain access to a great selection of Warner's video titles.
Analysts say that this could kill Redbox, since 60% of Redbox revenue, and 45% of Coinbox's revenue, comes from new releases.
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However, studios like Warner are insistent that Redbox adhere to a strict release window in which Redbox can only rent movies 28 days after their initial release. In exchange, Redbox will gain access to a great selection of Warner's video titles.
Analysts say that this could kill Redbox, since 60% of Redbox revenue, and 45% of Coinbox's revenue, comes from new releases.
More: