New study points to rising Blu-ray piracy

[admin]

A new study by research firm The Diffusion Group says that one out of five Americans pirated video content in the last half of 2009, and that Blu-ray piracy is on the up.

Citing an increase in the number of Blu-ray rippers, Michael Greeson of The Diffusion Group says that the study shows most piracy are done in the home and pirated copies are given to family and friends.

The study also showed that if the copying process takes too long, users tend to give up.

But the increasing popularity and sophistication of Blu-ray ripping software means that more and more people are "renting, ripping and returning", Greeson concluded from the results of the study.

"We have a tendency to disregard piracy, and the reminder helps," Sony DADC’s Tom Rooney spoke of the study's results, "Technology is becoming so easy to use, and we’re seeing more people renting and ripping because of that."

More:

http://www.homemediamagazine.com/piracy/study-blu-ray-renters-rip-too-20147

[admin]

A couple of conclusions from the study and the response to it:

* Copying process taking too long - cue studios to make it more difficult to make copies, even if it hurts legitimate consumers

* Sony DADC (inventors of ARccOS) saying they tend to "disregard piracy"? Yeah, right. And "Technology is becoming so easy to use" ... further backs up the idea that making technology harder to use is the solution to piracy

* Nobody is focusing on the real reasons why people make pirated copies. Is it because it's easy? Is it because it's fun? Or is it really because they just can't afford to buy so many movies? Without getting to the bottom of why people make pirated copies, and instead trying (in vain) to stop piracy through technological solutions, piracy, especially casual piracy like the study shows, will never be stopped.

[drfsupercenter]

* Nobody is focusing on the real reasons why people make pirated copies. Is it because it's easy? Is it because it's fun? Or is it really because they just can't afford to buy so many movies? Without getting to the bottom of why people make pirated copies, and instead trying (in vain) to stop piracy through technological solutions, piracy, especially casual piracy like the study shows, will never be stopped.