A PS3 user has posted a video online which claims to show a new form of anti-piracy tool for the PS3. He claims the new system, called Cinavia, is being automatically downloaded and installed to the PS3 after firmware 3.41 (Sony changed their terms of service earlier in the year to allow automatic downloads that "may change your current operating system, cause a loss of data or content or cause a loss of functionalities or utilities"). But apparently, this new DRM has been around since firmware 3.10, but the new video has brought this new system back into the spotlight.
Cinavia works by comparing the audio of movie copies to the original, and if it matches, it will either prevent playback, or mute the audio on the PS3. The audio watermarking can indicate whether the movie (or rather, the soundtrack) was intended for use in professional cinema equipment (therefore aiming to prevent cinema based camcording piracy), or for home video use (but with limitations on copying). The inaudible audio watermark is carried over even when the audio track has been copied, recorded or altered. While the goal of this DRM is to stop people playing downloaded and pirated movies on their PS3, it may also stop users from playing legally backed up movies, or movies they've extracted from the disc as part of their digital media library.
So far, the system doesn't appear to affect all downloaded or copied videos, as there hasn't been a lot of reports about Cinavia stopping people playing their "legally" ripped movies.
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Cinavia works by comparing the audio of movie copies to the original, and if it matches, it will either prevent playback, or mute the audio on the PS3. The audio watermarking can indicate whether the movie (or rather, the soundtrack) was intended for use in professional cinema equipment (therefore aiming to prevent cinema based camcording piracy), or for home video use (but with limitations on copying). The inaudible audio watermark is carried over even when the audio track has been copied, recorded or altered. While the goal of this DRM is to stop people playing downloaded and pirated movies on their PS3, it may also stop users from playing legally backed up movies, or movies they've extracted from the disc as part of their digital media library.
So far, the system doesn't appear to affect all downloaded or copied videos, as there hasn't been a lot of reports about Cinavia stopping people playing their "legally" ripped movies.
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