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Apple's Apple TV update aims to shift how we watch, and "own" movies. Buying it out, renting is in, according to Steve Jobs, and it will all be done in the "cloud".
The new rental only system, where movies and TV shows (and music) are hosted in the cloud and accessed by users whenever they need it, will solve the age old problem of how to manage an ever growing video collection, Steve Jobs says.
"[Consumers] don't want to manage storage. When you buy a bunch of movies and TV shows, you have to manage them because you don't want to throw them away — you just bought them," Steve Jobs said as he introduced the new Apple TV. "And so you have storage-management problems."
The presentation also promise content to be all available in HD (when available).
So will consumers accept this new compromise? Well, they seem perfectly happy with rental services like Netflix, although those without a fast Internet connection and plenty of bandwidth, and those that actually want to buy movies and TV shows (and music), may not like the new Apple TV as much as Steve Jobs will hope.
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The new rental only system, where movies and TV shows (and music) are hosted in the cloud and accessed by users whenever they need it, will solve the age old problem of how to manage an ever growing video collection, Steve Jobs says.
"[Consumers] don't want to manage storage. When you buy a bunch of movies and TV shows, you have to manage them because you don't want to throw them away — you just bought them," Steve Jobs said as he introduced the new Apple TV. "And so you have storage-management problems."
The presentation also promise content to be all available in HD (when available).
So will consumers accept this new compromise? Well, they seem perfectly happy with rental services like Netflix, although those without a fast Internet connection and plenty of bandwidth, and those that actually want to buy movies and TV shows (and music), may not like the new Apple TV as much as Steve Jobs will hope.
More:
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