Here in Australia, Warner Home Video had wanted to bring a two tiered DVD rental/sales system. Basically, DVDs for sale would have a "Not for rental" logo with a telephone number to dob in video rental stores that rented these discs. DVDs for rental stores would cost double the wholesale price of sales DVDs. This has been implemented to stop video rental stores from buying for the same price as everyone else, but renting them out for profit.
Other companies here release what is called "rental DVDs" as well, but these differ from sales-thru DVDs because they lack any extra features, and are usually released several months before the sale-thru version (although one could argue that the sale-thru version would have been released months earlier had "rental DVDs" not existed).
This issue went to court, and Warner HV lost, meaning that they could potentially need to recall and destroy some 100,000 specially marked DVDs (those "not for rental" ones, which can now be rented).
What do you think? Are movie studios too greedy? Does something similar exist where you live?
Comment