Scott Steinberg has written a guest article on CNN that talks about piracy, and hints that perhaps piracy isn't going to kill the video game industry. Scott Steinberg is the head of technology and video game consulting firm TechSavvy Global and has been involved in the video game industry for many years.
Pointing to the fact that an "arms race" exists between publishers (with increasing amounts of DRM) and hackers, Steinberg insists the current strategy just isn't working. Evidence seems to back up his claim, with popular games like Modern Warfare 2 being widely pirated, and Ubisoft's harsh DRM system widely condemned, and yet still eventually hacked. Even the PS3 has now been hacked.
And even lawsuits, like the Australian man sued for $US 1.3m for distributing a copy of Super Mario Bros. Wii online that didn't even work, hasn't seemed to stop the tide of video game piracy.
Steinberg the points to the success of social media games like FarmVille, distributed and played for free, but with virtual items that can be purchased, and argues that if games were distributed at a lower cost, or even free, then this would solve the piracy problem, and income can arrive via paid online content and services.
So perhaps it's very much a case of "if you can't beat them, join them".
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Pointing to the fact that an "arms race" exists between publishers (with increasing amounts of DRM) and hackers, Steinberg insists the current strategy just isn't working. Evidence seems to back up his claim, with popular games like Modern Warfare 2 being widely pirated, and Ubisoft's harsh DRM system widely condemned, and yet still eventually hacked. Even the PS3 has now been hacked.
And even lawsuits, like the Australian man sued for $US 1.3m for distributing a copy of Super Mario Bros. Wii online that didn't even work, hasn't seemed to stop the tide of video game piracy.
Steinberg the points to the success of social media games like FarmVille, distributed and played for free, but with virtual items that can be purchased, and argues that if games were distributed at a lower cost, or even free, then this would solve the piracy problem, and income can arrive via paid online content and services.
So perhaps it's very much a case of "if you can't beat them, join them".
More:
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