A group of major theater owners, representing more than a third of the screens in the United States, said Thursday that they will join forces to upgrade their theaters to new digital projection technology.
While the plan is still short on details or a specific timeline, it is one of the biggest steps yet in the film industry's slow move to replace film reels and whirring projectors with arrays of satellite receivers, servers and digital files.
A small number of theaters are already in the process of installing digital technology that conforms to standards set by Hollywood last June. The group of majors, which includes AMC Entertainment, Cinemark USA and Regal Entertainment, said it will collectively negotiate with equipment providers and potential funding sources to bring that process mainstream. Credit and more information: CNet News
While the plan is still short on details or a specific timeline, it is one of the biggest steps yet in the film industry's slow move to replace film reels and whirring projectors with arrays of satellite receivers, servers and digital files.
A small number of theaters are already in the process of installing digital technology that conforms to standards set by Hollywood last June. The group of majors, which includes AMC Entertainment, Cinemark USA and Regal Entertainment, said it will collectively negotiate with equipment providers and potential funding sources to bring that process mainstream. Credit and more information: CNet News
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