Nielsen VideoScan/Home Media Magazine: Blu-ray/DVD/HD DVD Stats (Updated Weekly)

[admin]

Stats:

For the week ending 17th December 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 24.15% vs 75.85%

Blu-ray sales total spending: $89.31 million
DVD sales total spending: $280.58 million

These stats available from here:

Home Media Magazine



Top 10:

With two new A-List releases, both Blu-ray and DVD revenue made gains compared to the previous week.

Rise of the Planet of the Apes was the week's top seller, having confidently beat the second placed Kung Fu Panda 2.

The only other new release being Fright Night, all the way down at 14th on the Blu-ray sales charts.

But overall revenue for both formats was down compared to the same week a year ago, mainly due to not only the quality of the movies released (box office wise), but also the quantity. 13 major and minor releases occurred during the same week last year, compared to only 5 for this week, including six that made more than $20 million (compared to only 2 for this week). And Rise of the Planet of the Apes could not compete with the box office takings of Despicable Me, last year's top seller.

Blu-ray market share largely remained unchanged compared to the previous week, but is still up compared to last year.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Rise of the Planet of the Apes
2. Kung Fu Panda 2
3. The Hangover II
4. Harry Potter and the Deathly Hallows - Part 2
5. Cowboys & Aliens
6. The Help
7. Star Wars: The Complete Saga
8. Pirates of the Caribbean: On Stranger Tides
9. The Lion King
10. The Smurfs

Market Share:

Rise of the Planet of the Apes just failed to get over the 50% Blu-ray market share level, coming in at 48.58%. But that was still heaps better than what Kung Fu Panda 2 managed, with "only" 36.43% of buyers choosing the Blu-ray (and combo) version over the DVD one.

Fright Night actually did very well on Blu-ray, with 48.03% market share, but it failed to sell enough copies to really make any difference to the overall market share figure.

Neither of these new releases were available on 3D, despite Kung Fu Panda 2 being available in 3D at the cinemas (albeit with very disappointing financial results - perhaps the reason why the 3D version was skipped for home video).

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 18th December 2010 are as follows. It was this time last year that HMM switched from a Sunday-ending week to the now Saturday-ending week for calculations, and so no more major adjustments are needed (only some smaller adjustments based on more recent data).

Blu-ray vs DVD: 20.58% vs 79.42%

Blu-ray: $99.34 million
DVD: $383.31 million

As mentioned earlier, both DVD and Blu-ray revenue were down compared to the same week last year. But it can mostly be attributed to the smaller box office takings of the new releases for this week, $360.85 million compared to $640.92 million a year ago (with $251.51 million just for Despicable Me alone).

Blu-ray sales decreased by $10.03m (down 10.1%), while DVD sales decreased by $102.73m (down 26.8%) producing an overall loss of $112.76 million in combined revenue. This may seem like a lot, but compared to the lower box office takings (nearly 44% down), the drop in revenue isn't actually too bad ("only" 23% down).

Blu-ray's market share increased from 20.58% to 24.15% (a growth of 17.35%).

[admin]

Stats:

For the week ending 24th December 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 23.55% vs 76.45%

Blu-ray sales total spending: $113.52 million
DVD sales total spending: $368.59 million

These stats available from here:

Home Media Magazine



Top 10:

We've finally reached the zenith of the holiday shopping period, and also the high point of home video sales for the year, with Blu-ray breaking through the $100 million barrier for the first time in 2011 (having first done it exactly a year ago), and breaking the format's all-time weekly revenue figure.

This is despite a paucity of good releases for the week, with Dolphin Tale being the best selling title on offer, and it only came 3rd in the top 10 Blu-ray charts.

Straw Dogs was another new release, managing to come in at 5th place on the Blu-ray charts, but nowhere on the combined charts for some reason.

Midnight in Paris actually managed a 7th placed finish in the combined DVD and Blu-ray charts, but nearly failed to make the top 20 on the Blu-ray only chart due to its relatively poor performance on the HD format. Colombiana and Warrior, the other two new releases, both did better on Blu-ray, but only the latter managed a top 19 finish on the Blu-ray charts (at 10th).

Truth be told, there are usually never any big releases at this time of the year, as studios prefer to give titles a bit more time to sell before the end of the crucial holiday sales period, and so won't choose to release big titles so late.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Harry Potter and the Deathly Hallows - Part 2
2. Rise of the Planet of the Apes
3. Dolphin Tale
4. The Hangover II
5. Straw Dogs
6. The Lion King
7. Kung Fu Panda 2
8. Cars 2
9. The Help
10. Warrior

Market Share:

Of the ranking new releases, Warrior did the best, ensuring 50.38% of all buyers purchased the Blu-ray version. Colombiana was the next best at 45.60%, Straw Dogs at 36.28%, while ironically, the best selling Dolphin Tale was the "worst" at 30%.

This all added up to a slightly lower overall Blu-ray market share than compared to last week, but not really a significant difference.

Of the 4 new releases, only one had a 3D Blu-ray version - but only 3.03% of all copies of Dolphin Tale that sold belonged to the 3D version.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 25th December 2010 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 20.03% vs 79.97%

Blu-ray: $111.08 million
DVD: $443.55 million

With a $100 million smaller box office for this week's new releases, than compared to last year, and the continued decline of DVD revenue, total revenue was again down compared to a year ago, even as Blu-ray posted a small gain.

Blu-ray sales increased by $2.44m (up 2.2%), while DVD sales decreased by $74.96m (down 16.9%) producing an overall loss of $72.52 million in combined revenue. A 33% drop in box office of new releases, producing a 13% dip in total revenue.

Blu-ray's market share increased from 20.03% to 23.55% (a growth of 17.57%).

[admin]

Stats:

For the week ending 31st December 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 25.18% vs 74.82%

Blu-ray sales total spending: $43.84 million
DVD sales total spending: $130.29 million

These stats available from here:

Home Media Magazine



Top 10:

The post holiday period slump, plus the lack of new releases both in quality (at the box office) and quantity meant that sales are way down compared to recent weeks, although still comfortably above the level experienced throughout most of the (last) year.

Final Destination 5 was the week's top selling new release, and also the only new release in the Blu-ray top 10. Coincidentally, the 5th Final Destination movie also came in 5th.

Apollo 18 was another new release, but while it came in at 9th in the combined Blu-ray and DVD charts, on the Blu-ray only chart, it was 11th.

This week is somewhat typical of the post holiday period, although revenue still managed to be down compared to the same week last year (more on that later).

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Rise of the Planet of the Apes
2. The Help
3. Harry Potter and the Deathly Hallows - Part 2
4. Kung Fu Panda 2
5. Final Destination 5
6. The Hangover II
7. Harry Potter and the Deathly Hallows - Part 1
8. The Lion King
9. Dolphin Tale
10. Cowboys & Aliens

Market Share:

Final Destination 5's Blu-ray market share, that is the percentage of people who purchased the Blu-ray (and combo) version, as opposed to the DVD only version, was 44.32%. A 3D Blu-ray version was also available, and it did relatively well, at 15% market share.

While Apollo 18 did not make the Blu-ray sales top 10, it still managed a market share of 42%, which is respectable.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 1st January 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 21.95% vs 78.05%

Blu-ray: $51.40 million
DVD: $182.73 million

Both Blu-ray and DVD sales decreased compared to a year ago.

Blu-ray sales decreased by $7.56m (down 14.7%), while DVD sales decreased by $52.44m (down 28.7%) producing an overall loss of $60 million in combined revenue.

Blu-ray's market share increased from 21.95% to 25.18% (a growth of 14.72%).

And now that a full year has past, there are some interesting stats available to compare 2010 and 2011. The average weekly Blu-ray revenue for 2010 was $32.68 million, while in 2011, this figure increased to $38.63 million - an increase of 18.2%. From the stats published here, we can also confirm that Blu-ray did nearly $2.05 billion in business (and this is only in the United States) in 2011, compared to $1.73 billion for 2010.

What has also increased is the weekly Blu-ray market share. In 2010, the weekly average was 16.07%. It is now up to 22.64%.

[dr_ml422]

The market share for FD5 and Apollo 18 is for those individual Blu-ray discs for this particular period correct? I know you went over this a bit. It's confusing some still. Does this mean that both combined for 86.2% of all Blu-ray sales for this particular period? If so that's a lot for 2 Blu-rays among the rest for the same output period.

[admin]

The Blu-ray market share figure for each title is simply the percentage of discs (again, for each title) that were sold on Blu-ray. So for FD5, out of all the discs sold for this movie, 44.32% of them were on Blu-ray (and so, 55.68% were on DVD).

[dr_ml422]

Ok I definitely got you now thanks.

[admin]

Stats:

For the week ending 7th January 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 22.74% vs 77.26%

Blu-ray sales total spending: $31.45 million
DVD sales total spending: $106.88 million

These stats available from here:

Home Media Magazine



Top 10:

The first week of 2012 saw Blu-ray market share decline slightly compared to the last week of 2011, as the post holiday lull continues.

Regardless, there were actually a couple of new releases for the week, with Contagion being the pick of the, admittedly unspectacular bunch.

Justified: The Complete Second Season was the next best selling new release, but it only sold a fraction of the number of copies of Contagion, coming in at 7th on the Blu-ray charts. Don't Be Afraid of the Dark was closely behind, in 8th.

Two more new releases, Shark Night and I Don’t Know How She Does It, didn't do well enough to rank in the top 10, but Shark Night at least came in 18th on the Blu-ray charts.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Contagion
2. The Hangover II
3. Harry Potter and the Deathly Hallows - Part 2
4. Transformers: Dark of the Moon
5. Cowboys & Aliens
6. Rise of the Planet of the Apes
7. Justified: The Complete Second Season
8. Don't Be Afraid of the Dark
9. X-Men: First Class
10. Dolphin Tale

Market Share:

Contagion's Blu-ray market share was not up there with the usual A-list release, with 40.15% and coming in 20th place on the Blu-ray market share charts.

Not that the other new releases did any better. Don't Be Afraid of the Dark was the next best, at 32%, with Shark Night at 30%, Justified: The Complete Second Season at only 27% (down from the 32.8% the first season got last year). I Don’t Know How She Does It only managed 14%.

None of the new releases were available on Blu-ray 3D.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 8th January 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 19.56% vs 80.44%

Blu-ray: $29.40 million
DVD: $120.91 million

Blu-ray sales increased by $2.05m (up 7%), while DVD sales decreased by $14.03m (down 11.6%) producing an overall loss of $11.98 million in combined revenue.

Blu-ray's market share increased from 19.56% to 22.74% (a growth of 16.26%).

[admin]

Stats:

For the week ending 14th January 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 22.15% vs 77.85%

Blu-ray sales total spending: $28.49 million
DVD sales total spending: $100.16 million

These stats available from here:

Home Media Magazine



Top 10:

The newly released Moneyball was the week's top seller, easily beating the second placed, and also new, Killer Elite.

The release of the first season of Boardwalk Empire on Blu-ray also seemed to be a hit, coming in at 3rd.

Two more new releases were in the Blu-ray top 10. The Scorpion King 3: Battle for Redemption came in at 9th, and What's Your Number? followed in 10th, although the rankings of both titles were actually reversed in the combined (Blu-ray and DVD) charts, with What's Your Number in 7th place, versus The Scorpion King 3 in 12th.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Moneyball
2. Killer Elite
3. Boardwalk Empire: The Complete First Season
4. Rise of the Planet of the Apes
5. The Hangover II
6. Contagion
7. Cowboys & Aliens
8. Kung Fu Panda 2
9. The Scorpion King 3: Battle for Redemption
10. What's Your Number?

Market Share:

For the new releases, Moneyball earned a respectable 43.82%, but it was easily beaten by Killer Elite's 52.62%.

The first season of Boardwalk Empire managed a very good (for a TV series) 38.52%.

The Scorpion King 3: Battle for Redemption's 37.38% managed to beat the 29% for What's Your Number?, which explains why the positions of these two titles were reversed on the combined and Blu-ray only charts.

Once more, none of the new releases were available on Blu-ray 3D.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 15th January 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 19.91% vs 80.09%

Blu-ray: $26.98 million
DVD: $108.51 million

Blu-ray sales increased by $1.51m (up 5.6%), while DVD sales decreased by $8.35m (down 7.7%) producing an overall loss of $6.84 million in combined revenue.

Blu-ray's market share increased from 19.91% to 22.15% (a growth of 11.25%).

[admin]

Stats:

For the week ending 21st January 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 19.99% vs 80.01%

Blu-ray sales total spending: $25.86 million
DVD sales total spending: $103.53 million

These stats available from here:

Home Media Magazine



Top 10:

Three of the top four best selling Blu-ray titles of the week were all new releases, but despite this, Blu-ray revenue declined compared to the last week, and Blu-ray market share similarly retreated to below the 20% level for the first time since September 2011.

This is because none of the new releases were what you would call A-list releases, even if big stars were involved, because box office wise, all the new releases were "small time".

The Ides of March was the best selling title, but it only just managed to beat last week's number one, Moneyball.

Abduction came in at 3rd place, just above Courageous.

Courageous, despite coming in 4th on the Blu-ray chart, was actually this week's best disc seller when you add in the DVD sales, easily outselling The Ides of March - this is probably why the weekly Blu-ray market share shrank to multi-month lows.

There was another new release in the combined (Blu-ray and DVD) charts, and that was Kevin Hart: Laugh at My Pain, but it was not released on Blu-ray, despite being the 5th most popular release on the combined charts.

So some new releases, but overall still a quiet week.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. The Ides of March
2. Moneyball
3. Abduction
4. Courageous
5. Killer Elite
6. The Lion King
7. Contagion
8. Beauty and the Beast
9. Boardwalk Empire: The Complete First Season
10. Rise of the Planet of the Apes

Market Share:

As explained earlier, Courageous was a lot more popular on DVD than on Blu-ray, and with only a Blu-ray market share of 16% (meaning only 16% of discs sold for this title was on the Blu-ray format, 84% being on DVD), it helped to decrease the overall weekly Blu-ray market share to the lowest level since September.

The other new releases did much better on Blu-ray. The Ides of March managed
38.98%, while Abduction came in at 30%.

None of the new releases were available on 3D.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 22nd January 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 17.91% vs 82.09%

Blu-ray: $23.75 million
DVD: $108.86 million

Blu-ray sales increased by $2.11m (up 8.9%), while DVD sales decreased by $5.33m (down 4.9%) producing an overall loss of $3.42 million in combined revenue.

Blu-ray's market share increased from 17.91% to 19.99% (a growth of 11.61%).

[admin]

Stats:

For the week ending 28th January 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 25.43% vs 74.57%

Blu-ray sales total spending: $33.55 million
DVD sales total spending: $98.40 million

These stats available from here:

Home Media Magazine



Top 10:

From the lowest weekly Blu-ray market share since September, last week, to the highest since November, this week, and much like what happened last week, expect in reverse, it was largely down the top selling title of the week on the combined (Blu-ray and DVD) charts.

That title would be the somewhat A-list Real Steel, which was easily the week's top selling Blu-ray title, by a huge margin. And the title's better than average Blu-ray performance, details later, was what helped weekly Blu-ray market share to rise to the highest level since mid November 2011.

Maybe an even bigger factor may have been Paramount's decision to delay the release of the DVD-only edition of Paranormal Activity 3 by more than 3 weeks. So for the first 3 weeks, consumers can only buy the Blu-ray only or the Blu-ray + DVD combo version of the film, a release technique that has been previously deployed by Disney. Paranormal Activity 3 was actually the week's biggest release, by box office takings, and this "discriminatory" release policy against DVD may be a sign of things to come. Whether this strategy works or not, that's still up for debate, as even though Paranormal Activity 3 was easily the large release by box office, it only managed to come in 5th on the combined Blu-ray and DVD charts - had the DVD only edition been available, it would have made more money, no doubt.

The better than expected Blu-ray market share numbers were also helped by the better than expected individual Blu-ray market share for the title 50/50, and this helped to push it to 3rd in the Blu-ray charts.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Real Steel
2. *Paranormal Activity 3
3. 50/50
4. Moneyball
5. The Lion King
6. The Ides of March
7. Courageous
8. Beauty and the Beast
9. Captain America: The First Avenger
10. Killer Elite

Market Share:

Real Steel's Blu-ray market share, that is the percentage of discs sold for this title that were on the Blu-ray format, was 53.85%, meaning that the Blu-ray version of Real Steel was more popular than the DVD version.

And with Paranormal Activity 3 being a Blu-ray exclusive (Home Media Magazine counts Blu-ray combos as Blu-ray sales), and 50/50 doing well at 44.94%, the weekly Blu-ray market share was suitably impressive.

Again, none of the new releases were available on 3D.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 29th January 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 19.25% vs 80.75%

Blu-ray: $29.39 million
DVD: $123.31 million

Blu-ray sales increased by $4.16m (up 14.2%), while DVD sales decreased by $24.91m (down 20.2%) producing an overall loss of $20.75 million in combined revenue.

Blu-ray's market share increased from 19.25% to 25.43% (a growth of 11.61%).

[admin]

Stats:

For the week ending 4th February 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 23.91% vs 76.09%

Blu-ray sales total spending: $34.65 million
DVD sales total spending: $110.25 million

These stats available from here:

Home Media Magazine



Top 10:

A good number of new releases couldn't help Blu-ray market share slipping from last week's highs, largely due to lack of a box office hit.

Drive was the week's top selling title on Blu-ray, beating In Time. The remake of The Thing also did well on Blu-ray (compared to DVD), coming in at 5th.

Doing better on DVD than on Blu-ray was Treasure Buddies, coming in second place on the combined (DVD and Blu-ray) charts, but only 6th on the Blu-ray only chart.

A couple of other smaller releases also made the charts. Dream House, The Big Year and The Double all made the combined top 20, but only the first made the Blu-ray top 10 (at 9th - the others were 14th and 19th respectively).

The 50th anniversary edition of To Kill a Mockingbird also made the Blu-ray charts, coming in at 10th, and just managed to push 'Star Trek: The Next Generation — The Next Level' out of the top 10.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Drive
2. In Time
3. Transformers: Dark of the Moon
4. Real Steel
5. The Thing
6. Treasure Buddies
7. Moneyball
8. The Lion King
9. Dream House
10. To Kill a Mockingbird

Market Share:

As hinted at earlier, a few of the new releases all did pretty well on Blu-ray. Doing best on Blu-ray, as expected, was To Kill a Mockingbird with 71.12% market share - catalogue releases always tend to do better on Blu-ray, even though this particular one wasn't a Blu-ray exclusive like similar releases in the past.

Three of the new releases also managed to do better on Blu-ray than on DVD, getting over the magic 50% market share mark - Drive with 56.83%, In time with 53.60% and The Thing with 55.25%.

Again, none of the new releases were available on 3D, but one of the top ranking titles, the previously released Transformers: Dark of the Moon, did manage to have an amazing 85% for the 3D version - meaning that, for this week at least, most of the copies sold belonged to the 3D combo version.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 5th February 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 19.20% vs 80.80%

Blu-ray: $27.26 million
DVD: $131.25 million

Blu-ray sales increased by $7.39m (up 27.1%), while DVD sales decreased by $21m (down 16%) producing an overall loss of $13.61 million in combined revenue.

Blu-ray's market share increased from 19.20% to 23.91% (a growth of 24.53%).

[admin]

Stats:

For the week ending 11th February 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 26.49% vs 73.51%

Blu-ray sales total spending: $54.45 million
DVD sales total spending: $151.09 million

These stats available from here:

Home Media Magazine



Top 10:

Blu-ray bounced back to record the biggest weekly revenue figures in 2012, thanks solely to the Blu-ray exclusive release of Disney's Lady and the Tramp.

In Disney Blu-ray tradition, Lady and the Tramp was released as a Blu-ray exclusive, meaning that only Blu-ray+DVD combo versions (in both DVD and Blu-ray packaging) were available, with the DVD only edition only available for purchase in late March.

As as Lady and the Tramp was the week's top selling title on Blu-ray, and the second best selling title on the combined DVD and Blu-ray charts, it helped Blu-ray revenue to grow almost $20 million more than the previous week.

Of course, other titles helped too, including The Twilight Saga: Breaking Dawn - Part 1, the top selling title on the combined charts, but second place in the Blu-ray only charts.

These two titles accounted for most of the sales in the top 10 Blu-ray sales list, and in a distant third was A Very Harold & Kumar Christmas.

Downton Abbey: Season 2 was the only other new release in top 10, coming in at 9th.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. *Lady and the Tramp
2. The Twilight Saga: Breaking Dawn - Part 1
3. A Very Harold & Kumar Christmas
4. Drive
5. Real Steel
6. In Time
7. The Lion King
8. Transformers: Dark of the Moon
9. Downton Abbey: Season 2
10. Beauty and the Beast

Market Share:

With Lady and the Tramp being a Blu-ray exclusive, perhaps the only thing keeping Blu-ray from recording another record week, in terms of market share, was The Twilight Saga: Breaking Dawn - Part 1.

Traditionally a movie to not do well on Blu-ray, and the latest Twilight Saga movie only managed to do slightly better than the last movie, with 25% market share.

In contrast, the latest Harold and Kumar movie managed 38.42%, and even the second season box set of British TV series, Downton Abbey, managed 15%.

Only A Very Harold & Kumar Christmas was available in 3D, with 9% of buyers choosing the 3D version over any of the 2D versions.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 12th February 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 15.40% vs 84.60%

Blu-ray: $26.67 million
DVD: $146.56 million

A relatively big week this week (especially for Blu-ray), compared to a year ago where the best selling title was Paranormal Activity 2.

Blu-ray sales increased by $27.78m (up 104.2%), while even DVD sales increased by $4.53m (up 3.09%) producing an overall gain of $32.31 million in combined revenue.

Blu-ray's market share increased from 15.40% to 26.49% (a growth of 72.01%).

[admin]

Stats:

For the week ending 18th February 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 22.58% vs 77.42%

Blu-ray sales total spending: $46.77 million
DVD sales total spending: $160.38 million

These stats available from here:

Home Media Magazine



Top 10:

Despite there being almost no new releases, overall home video spending was up slightly compared to last week, but with Blu-ray revenue down, and DVD revenue up.

The only new release of the week, in the top 10 was The Rum Diary, and it only ranked 3rd on the Blu-ray top 10 (8th on the combined DVD and Blu-ray charts). Outside of the Blu-ray top 10, The Lorax: Dr. Seuss's Deluxe Edition and The Dead managed 18th and 20th respectively.

So basically, a very quiet week which included Valentines Day. Still, DVD revenue was up probably thanks to the latest Twilight movie, which remained the week's stop seller, and also The Help, which recorded an amazing 96% DVD market share (the kind of market share not seen since the first year of the HD format's release).

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. The Twilight Saga: Breaking Dawn - Part 1
2. *Lady and the Tramp
3. The Rum Diary
4. Real Steel
5. The Lion King
6. A Very Harold & Kumar Christmas
7. Drive
8. Battle: Los Angeles
9. Contagion
10. In Time

Market Share:

The Rum Diary on Blu-ray managed to record 36.20% of all disc based sales, which probably the average for new, but not A-List, releases. No 3D version was available, so this marks another week without a new top selling Blu-ray 3D title.

As mentioned earlier, it was interesting to see The Help only record a 4% Blu-ray market share - there were several titles that had below 10% market share, but this is odd for a title that was number 2 on the combine Blu-ray and DVD sales charts.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 19th February 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 16.6% vs 83.4%

Blu-ray: $28.92 million
DVD: $145.27 million

Again, a better week this week compared to a year ago, and for both DVD and Blu-ray, something that's quite rare these days. Last year was another quiet week, with Unstoppable as the only new release.

Blu-ray sales increased by $17.85m (up 61.7%), while even DVD sales increased by $15.11m (up 10.4%) producing an overall gain of $32.96 million in combined revenue.

Blu-ray's market share increased from 16.6% to 22.58% (a growth of 36.02%).

[admin]

Stats:

For the week ending 25th February 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 23.24% vs 76.76%

Blu-ray sales total spending: $36.94 million
DVD sales total spending: $122.04 million

These stats available from here:

Home Media Magazine



Top 10:

Both Blu-ray and DVD sales fell compared to the previous week, but DVD sales fell at a slightly higher rate, and so Blu-ray market share was up slightly.

This is despite there being a couple of new releases, the most notable, and the top seller on Blu-ray, being Puss in Boots. It easily outsold Tower Heist on both Blu-ray and DVD.

J. Edgar was another new release, coming in at 5th on the Blu-ray only charts. Just below it, but by quite a bit of distance sales wise, was Weeds: Season 7.

So despite some big stars being involved, none of the new releases were what you would consider A-list (Puss in Boots slightly debatable, having at least earned more than $100m at the box office).

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Puss in Boots
2. Tower Heist
3. *Lady and the Tramp
4. The Twilight Saga: Breaking Dawn - Part 1
5. J. Edgar
6. Weeds: Season 7
7. Real Steel
8. Transformers: Dark of the Moon
9. Drive
10. The Godfather Collection: The Coppola Restoration

Market Share:

Puss in Boots got 40.28%, which is quite a good result for a release of this genre (and I believe higher than the last Shrek movie). Tower Heist was only slightly behind at 38.98%.

J. Edgar only managed 29%, slightly disappointing, and only slightly above the Weeds: S7 box set at 27% (as expected, boxsets usually do a little bit worse market share wise due to their higher price).

For 3D, Puss in Boots was the only new release available in 3D, and the 3D version managed 10% market share. This means that 1 in 4 Blu-ray buys for this movie was on Blu-ray 3D - I'll leave it to you to decide if this is a good result, or a bad one.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 26th February 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 19.03% vs 80.97%

Blu-ray: $30.94 million
DVD: $131.65 million

Blu-ray sales increased by $6m (up 19.4%), while DVD sales decreased by $9.61m (down 7.3%) producing an overall loss of $3.61 million in combined revenue.

Blu-ray's market share increased from 19.03% to 23.24% (a growth of 22.12%).

[admin]

Stats:

For the week ending 3rd March 2012, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 23.34% vs 76.66%

Blu-ray sales total spending: $35.10 million
DVD sales total spending: $115.29 million

These stats available from here:

Home Media Magazine



Top 10:

Not a huge week for new releases, so Blu-ray revenue and market share largely remained unchanged from the previous week.

The week's best selling release on Blu-ray was Hugo, but it beat last week's number one Puss in Boots by a very narrow margin, and it failed to beat it when DVD sales were combined into the results.

In third pace was another new release: Justice League: Doom. You then have to go all the way down to 9th to find the only other new release in the top 10, Johnny English Reborn.

With none of the releases earning over the $100m mark at the box office, it was another quiet week.

The complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Hugo
2. Puss in Boots
3. Justice League: Doom
4. *Lady and the Tramp
5. The Lord of the Rings Trilogy
6. Tower Heist
7. The Twilight Saga: Breaking Dawn - Part 1
8. J. Edgar
9. Johnny English Reborn
10. The Help

Blu-ray Share:

Hugo did quite well on Blu-ray, getting 51% which meant that the Blu-ray version sold more copies than the DVD version.

As impressive as that was, the Blu-ray share for Justice League: Doom was even more impressive, with 61.64% of all copies sold being on Blu-ray.

Of the new releases, Johnny English Reborn's Blu-ray share was the lowest, but still above average at 34.98%.

Hugo was the only new release available on Blu-ray 3D, and the 3D version quite well, 18% of all disc sales for the title. The $5 price difference between the 2D and 3D combo versions at release time, which has now shrunk to just $2.50 at the time of writing, may have helped in this regard.

You can see the Blu-ray top 20 market share chart here:

Top 20 Blu-ray Market Share Chart

Year on Year Comparison

The stats for the week ending 5th March 2011 are as follows. Some small adjustments to the data posted last year (based on more recent updates) has been made and is shown below.

Blu-ray vs DVD: 23.83% vs 76.17%

Blu-ray: $41.64 million
DVD: $133.13 million

Both Blu-ray and DVD sales fell compared to the same time last year, with Blu-ray sales actually falling a higher percentage than DVD sales, and so Blu-ray's market share fell as well. The release of Bambi as a Blu-ray exclusive this time last year was responsible for this relatively rare event.

Blu-ray sales decreased by $6.54m (down 15.7%), while DVD sales decreased by $17.84m (down 13.4%) producing an overall loss of $24.38 million in combined revenue.

Blu-ray's market share had a rare, but almost negligible decrease, from 23.83% to 23.34% (a decline of 2.06%).