Nielsen VideoScan/Home Media Magazine: Blu-ray/DVD/HD DVD Stats (Updated Weekly)

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Stats:

For the week ending 26th March 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 18.69% vs 81.31%

Blu-ray sales total spending: $25.33 million
DVD sales total spending: $110.21 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-041111.jpg)

Top 10:

Despite not being the best selling title in the combined (Blu-ray + DVD) sales chart, The Tourist managed to become the best selling Blu-ray title of the week thanks to the superior Blu-ray market share it enjoyed over the number two ranked (the best seller, on the combined chart), Yogi Bear.

Also new for the week was the sci-fi action film Skyline, which came in distant third, selling around half as many copies as Yogi Bear.

How Do You Know was the only other new release in the top 10, and it placed 6th.

The new releases were unable to improve upon last week's overall Blu-ray market share and revenue, with both dropping slightly.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. The Tourist
2. Yogi Bear
3. Skyline
4. The Fighter
5. *Bambi: Diamond Edition
6. How Do You Know
7. Megamind
8. Hereafter
9. Due Date
10. Despicable Me

Market Share:

Market share was largely unchanged, as mentioned earlier. The Tourist performed stronger in terms of Blu-ray market share than Yogi Bear, which meant that the combined chart best seller only came second. The Tourist has a Blu-ray market share of 343.8% vs Yogi Bear's 27.93%.

Skyline performed the best out of the new releases, with 39.10% of all sales belonging to the Blu-ray format. How Do You Know was the worst, at 18%.

Only one title managed to have a 50%+ market share (meaning its Blu-ray editions sold more copies than the DVD editions), and that was Inception with 51.11%.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom946637HNC/index.php?startid=20

Year to Year Comparison

The stats for the week ending 27th March 2010 are as follows (you can see stats and analysis for the week ending 28th March 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 16.8% vs 83.2%

Blu-ray: $45.31 million
DVD: $224.46 million

The same situation as last week, where both DVD and Blu-ray sales decreased compared to the same week last year (largely due to the then latest Twilight movie being released, plus the first two Toy Story movie's debut on Blu-ray, not to mention the 4 other new releases in the top 10 that week, including The Blind Side).

Blu-ray sales decreased by $19.98m (down 44.1%), while DVD sales decreased by $114.25m (down 50.9%) producing an overall loss of $134.23 million in combined revenue.

Blu-ray's market share still managed to increase from 16.8% to 18.69% (a growth of 11.25%).

[admin]

Can't find data for the week ending 2nd April 2011, so analysis delayed slightly!

[admin]

Stats:

For the week ending 2nd April 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 24.96% vs 75.04%

Blu-ray sales total spending: $47.95 million
DVD sales total spending: $144.16 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-041811.jpg)

Top 10:

Another record week for Blu-ray, although not in actual revenue figures, nor was the week a big week in terms of overall revenue. What did happen was that Blu-ray revenue was way up compared to last week, but DVD sales, while up, did not go as high, and this allowed overall Blu-ray market share to reach a new record (more on that later).

The week's top selling title was Disney's Tangled, and it completely dominated the charts. So dominant, that another A-list release, Black Swan was in a distant second place, having being outsold by Tangled by more than a 5:1 margin.

The Blu-ray exclusive Bambi shot back up to third place, despite only been 16th placed in the combined (DVD + Blu-ray) sales charts, and this no doubt also helped Blu-ray's overall market share. Bambi's DVD edition only comes out today (19th April).

Doing better in the combined charts was Mad Men: Season 4, which came 5th on the combined chart, and 4th on the Blu-ray best selling chart.

Another classic makes its way onto Blu-ray this week, The Ten Commandments was 5th, and this was another title that did extremely well on Blu-ray and helped the overall market share (again, more on this later).

Evangelion: 2.22 — You Can (Not) Advance was the only other new release in the top 10 Blu-ray charts, at 10th place, although the new release political thriller Fair Game, which made 8th in the combined list, only managed 15th on the Blu-ray charts due to poorer Blu-ray sales (as compared to DVD).

So with the top 5 all being new releases, or Blu-ray exclusives, and with one stellar title in Tangled, Blu-ray performed much better than DVD compared to recent weeks.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Tangled
2. Black Swan
3. *Bambi: Diamond Edition
4. Mad Men: Season 4
5. The Ten Commandments
6. The Tourist
7. Megamind
8. Yogi Bear
9. The Fighter
10. Evangelion: 2.22 — You Can (Not) Advance

Market Share:

Blu-ray market share reached an all time high of 24.96%, breaking the previous record of 23.86% broken only a few weeks ago, when another animated title, Bambi, was released. This also breaks Avatar's record set last year, although that one could still be re-adjusted under the new calculation system deployed by HMM this year.

As mentioned earlier, Tangled's 40.78%, while not close to being record breaking, was enough to help push the average Blu-ray market share up because it sold so many copies. Black Swan actually did better than Tangled, with 43.23% market share, but because it didn't sell as many copies, it wasn't as influential as Tangled.

The Blu-ray exclusive Bambi being the third most popular title also helped, but The Ten Commandments recorded an amazing 71.75% Blu-ray market share, meaning that almost 3 out of 4 copies of this movie was being sold on Blu-ray (there was a new DVD edition, so it's not the case of a new Blu-ray edition up against an old DVD edition). Of course, given how long this movie has been on DVD, the chances of anybody who want this movie, but do not have a copy on DVD already, is small. And so this naturally favours "upgraders", people who want to upgrade their DVD copy to the superior Blu-ray version. We've seen this with a lot of classic movie release on Blu-ray, but The Ten Commandments was in the top 5, and so this should have aided Blu-ray market share in some meaningful way.

Evangelion: 2.22 — You Can (Not) Advance also managed to sell more Blu-ray copies than DVD, with 56.82% market share.

The only movie that did not do well was Fair Game, with only 26% market share, but that would normally have been an alright result for a movie of this nature.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom568742RSL/index.php?startid=20

Year to Year Comparison

The stats for the week ending 3rd April 2010 are as follows (you can see stats and analysis for the week ending 4th April 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 13.3% vs 86.7%

Blu-ray: $39.93 million
DVD: $260.22 million

This time last year, Sherlock Holmes topped the charts, and although the only other new top 10 Blu-ray release was Alvin and the Chipmunks: The Squeakquel, it was enough to push overall revenue up, including DVD revenue.

Unfortunately, while Tangled did well on Blu-ray, it did not do as well on DVD, and so combined revenue is down significantly, even if Blu-ray revenue was up. Overall cinema box office of all the new releases added together was down some 28% compared to the same week last year, but the combined revenue was down a bit higher, nearly 36%, so the industry as a whole is in poorer shape, despite Blu-ray's rise.

Blu-ray sales increased by $8.02m (up 20.08%), while DVD sales decreased by $114.25m (down 44.6%) producing an overall loss of $106.23 million in combined revenue.

Blu-ray's market share nearly doubled, increasing from 13.3% to 24.96% (a growth of 87.67%).

[admin]

Stats:

For the week ending 9th April 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 26.37% vs 73.63%

Blu-ray sales total spending: $46.06 million
DVD sales total spending: $128.60 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-042511.jpg)

Top 10:

Just when you thought Blu-ray's market share has just reached a record, it goes and then breaks more the week after. Blu-ray's market share has reached a new record this week, breaking through not only the 25% barrier, but also the 26% barrier as well. However, while the news is good for Blu-ray, it's less so for the home video market in general, as DVD sales continues to decline at a rapid rate.

The title responsible for this week's superb Blu-ray performance was Tron: Legacy. One interesting fact about the two titles, from this week and the previous one, that helped to break the Blu-ray market share record - both had 3D Blu-ray versions! Obviously the only 3D versions of these movies are on Blu-ray (3D Blu-ray, to be exact), and I wonder if this has something to do with the higher Blu-ray sales numbers for these titles, especially in the case of Tron: Legacy, which I'll cover in more detail later on.

The original Tron movie also got a re-release, and it also did well on Blu-ray, ranking 4th. And 6th place was taken by the two movie pack, so it was very much a Tron inspired week.

The Chronicles of Narnia: The Voyage of the Dawn Treader was the second best selling Blu-ray new release of the week, just beaten to second place by Tangled.

Little Fockers came 5th on the Blu-ray charts, but placed 3rd overall on the combined Blu-ray plus DVD sales charts.

And the re-released on Blu-ray for the first time classic Taxi Driver, which was also a Blu-ray exclusive, was 9th.

But despite the good results for Blu-ray, the week may still be seen as a disappointing one, because the box office of new releases were nearly $430m for this week, compared to not even $10m for the same week last year, due to last year's post-Easter drop. Easter happens much later this year, and so box office wise, it's comparing a good (but not spectacular) week new release wise with a week that, basically, where there were no new releases. But even with the 4447% increase (that's not a typo, it really is a four-thousand percent rise), total disc sales only rose 21.6%. This is because while Blu-ray sales more than doubled compared to the same time last year, DVD sales only increased by 5.9%.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Tron: Legacy
2. Tangled
3. The Chronicles of Narnia: The Voyage of the Dawn Treader
4. Tron: The Original Classic
5. Little Fockers
6. * Tron: 2-Movie Collection
7. The Fighter
8. Black Swan
9. * Taxi Driver
10. Megamind

Market Share:

As mentioned earlier, Blu-ray market share broke through the 26% mark, thanks largely to Tron: Legacy. The individual figures for Tron: Legacy are actually quite spectacular by themselves, and easily breaks another record - 68.21% of all Tron: Legacy disc sales were on the Blu-ray format, actually outselling the DVD edition by *more* than 2:1. That's simply amazing, and beats the previous record set by Inception (64.87%). While Tron: Legacy wasn't as big a movie as Inception (the week in which Inception was released, there were nearly $100m worth of Blu-ray sales, compared to less than half of for Tron: Legacy), the results still confirm that Blu-ray is fast becoming a dominant format for certain kinds of new releases.

The original Tron movie, which was also re-released this week on both formats, did even better, at 78.50%, making it the highest ranked Blu-ray title by individual market share for the week. This one is much more expected though, considering the age of the movie and how long it has been available on DVD already. Add to this that the two-movie pack was a Blu-ray exclusive, and you can see how much of this week was about Tron.

Taxi Driver was the other Blu-ray exclusive, and that helped it to rank 9th on the Blu-ray charts, despite not even coming into the top 20 on the Blu-ray plus DVD charts.

The latest Chronicles of Narnia movie managed 44.17%, which is pretty good.

Little Fockers performed the worst out of the new releases, with only 23.73% market share.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom988649BCN/index.php?startid=24

Year to Year Comparison

The stats for the week ending 10th April 2010 are as follows (you can see stats and analysis for the week ending 11th April 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 15.46% vs 84.54%

Blu-ray: $22.20 million
DVD: $121.44 million

As mentioned earlier, this time last year, it was the annual post-Easter sales drop, and so the sales figures were much lower than normal. The week after, last year, wasn't much better because it was what I coined the pre-Avatar lull, where studios feared releasing anything that could come up against Avatar, even when released a week earlier.

But like Tangled, Tron: Legacy did not do well on DVD at all. For a title of this calibre, I would have expected better results, but DVD sales actually didn't do much better than last year, when the only new release was Bad Lieutenant: Port of Call New Orleans. Sure, Sherlock Holmes was still in its second week of release back then, and so that helped last year's DVD numbers a bit, but this week's DVD numbers can only be considered average by last year's standards.

Blu-ray sales increased by $23.86m (up 107.5%), while DVD sales increased by $7.16m (up 5.9%) producing an overall gain of $31.02 million in combined revenue, despite the aforementioned 4447% rise in box office of new releases.

Blu-ray's market share increased from 15.47% to a record 26.73% (a growth of 72.79%).

[admin]

Stats:

For the week ending 16th April 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 27.15% vs 72.85%

Blu-ray sales total spending: $50.10 million
DVD sales total spending: $134.40 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-050211.jpg)

Top 10:

Another week, another set of records broken, but the cloud in the silver lining is the poor DVD performance, yet again.

The catalyst for this week's stellar Blu-ray performance is Harry Potter and the Deathly Hallows: Part 1, which outsold the second placed title by more than a 6.6-to-1 margin. And the new Harry Potter release also helped the sales of older HP movies, with 4 of the other 9 spots all being occupied by movies featuring the boy wizard, from 7th to 10th (and also 11th and 12th).

The mentioned second best seller was a title released last week, The Chronicles of Narnia: The Voyage of the Dawn Treader.

With studios probably trying to avoid having to compete with the penultimate Harry Potter movie, new releases were light on the group, and the best performing one, other than Deathly Hallows, was a new on Blu-ray re-release or The Incredibles, in 4th place with an amazing set of Blu-ray market share figures (more on that later, although I will say now that this release is probably better classified as a Blu-ray exclusive).

The only other new release, Country Strong, managed to do okay on DVD, coming in 5th on the DVD plus Blu-ray combined charts, but failed to make it into the top 10 Blu-ray charts due to poor Blu-ray sales (it came 14th).

So, the latest Harry Potter movie aside, the new releases were not strong performers, particularly on DVD, and so DVD sales remain quite flat compared to recently, and last year. Scroll on down below to see a special section that compared this Harry Potter release with the last one, in terms of sales and Blu-ray performance.

All in all, another good week for Blu-ray as it broke through the 27% market share barrier, and with more than $50 million worth of sales.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Harry Potter and the Deathly Hallows: Part 1
2. The Chronicles of Narnia: The Voyage of the Dawn Treader
3. Tron: Legacy
4. *The Incredibles
5. Tangled
6. Cars
7. Harry Potter and the Half-Blood Prince
8. Harry Potter and the Order of the Phoenix
9. Harry Potter and the Sorcerer's Stone
10. Harry Potter and the Goblet of Fire

Market Share:

So Blu-ray market share broke through yet another barrier, this time the 27% mark, making it the third week in a row that a record has been set.

The title responsible was of course the new Harry Potter release, with 45.75% market share, and as you'll see in the special Harry Potter section below, it greatly outperformed the last Harry Potter movie, with good reasons as well.

And of course, with 4 other Harry Potter movies making the Blu-ray charts, each having been discounted recently and all selling more on Blu-ray than on DVD (probably fans taking advantage of the price drop and "upgrading"), plus the Blu-ray exclusive The Incredibles (no new DVD-only edition has been issued, so compared to the old editions, it had 98% market share), this all helped to push overall Blu-ray market share up, despite there only being one new release in the top 10, and one other re-release.

The week's only other new release, which did not make the Blu-ray top 10, was Country Strong, which did poorly on Blu-ray, managing only 18.55%, the 20th ranked title on the Blu-ray market share charts.

http://www.nxtbook.com/nxtbooks/questex/hom877340HBQ/index.php?startid=16

Harry Potter Comparison

Here, in this special section, we will compare the performance of Harry Potter and the Deathly Hallows: Part 1 with the performance of the previous Harry Potter movie on Blu-ray, the Half-Blood Prince.

Harry Potter and the Half-Blood Prince was released back in December of 2009, quite a long time ago. So, you would expect that, given so much time has passed, the Blu-ray version of the latest movie would do much better than the previous one, and that is true to some extent.

For one, Deathly Hallows had a Blu-ray market share of nearly 46%, whereas Half-Blood Prince only managed 24.46%. Apart from the growth of Blu-ray, there are other reasons for this result, explained by our new staff reporter Anne in this article (the gist of it is that, the best edition this time is definitely the combo version, and that the fully featured DVD-only edition was not even available for general release).

But in terms of actual sales, it's hard to compare, since there are other releases to cloud the analysis, plus the movies were released in different parts of the year (December being the best month, and April being not so good).

But both movies almost identically dominated their respective top 10 charts, with Half-Blood Prince selling 3.7 times more than the number 2 title that week, which was also a popular new release (Public Enemies), while Deathly Hallows Pt1 dominated more, but compared to a weaker, week old, release. So, domination wise, it was similar.

However, the week in which Half-Blood Prince was release, Blu-ray did $79.86m in business, up some $33.06m compared to a week earlier, and more importantly, there were over $440m in DVD sales, compared to the paltry $134m this week. Again, seasonal factors play into this, as well as better recent releases back then, compared to now, but you can't help but feel that with such a big release, the total sales figures are disappointing, particularly with the DVD numbers.

In fact, if you compare with the same week last year, in which the only "new" release was a re-released version of Apollo 13 on Blu-ray (so zero DVD new releases), DVD sales back then was only slightly lower than this week, despite the release of a new $300m movie.

So did Warner's tactic of not releasing a fully featured DVD edition backfire, with DVD owners only splashing out on the cheaper single disc edition, and thus lowering DVD and total revenue? The plan was to get these people to upgrade to Blu-ray, via the fully featured, better value combo edition, or for them to shop at Wal-mart to get the exclusive 2-disc DVD edition (and this makes it hard to calculate accurate DVD stats for this week, as Wal-mart's percentage of DVD sales may be much greater than usual), but perhaps the only effect was to get people to spend less on the not as good single disc edition.

In other words, is Blu-ray cannibalizing DVD sales?

Year to Year Comparison

The stats for the week ending 17th April 2010 are as follows (you can see stats and analysis for the week ending 18th April 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 13.22% vs 86.78%

Blu-ray: $16.41 million
DVD: $107.69 million

This time last year, it was the pre-Avatar lull, where studios feared releasing anything that might go up against Avatar, even if Avatar wasn't going to be out for another week. The fact that the only new release was Apollo 13, which is hardly a new movie, confirmed this phenomenon.

But as mentioned earlier in the Harry Potter special analysis section, while Blu-ray sales were way up as you would expect when comparing a week with a $300m new release, and a week with a then 15 year old movie re-release, DVD sales were only up moderately against one of the worst performing weeks for DVD last year.

Blu-ray sales increased by $33.69m (up 205.3%), while DVD sales only increased by $26.71m (up 24.8%) producing an overall gain of $60.4 million in combined revenue. So combined revenue is up 48.7%, but the box office of new releases actually increased by 3,792%. I'm not saying that combined revenue should be up by the same percentage, but just like last week, perhaps sales should have grown by more than "just" $60.4 million.

Blu-ray's market share more than doubled, going from 13.22% to a record 27.15% (a growth of 105.37%).

[admin]

Stats:

For the week ending 23rd April 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 21.09% vs 78.91%

Blu-ray sales total spending: $45.83 million
DVD sales total spending: $171.47 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...h-050911_0.jpg)

Top 10:

We take a rest from breaking records this week (although, given new data that's available, were those really records? See the Year on Year comparison section for more on this) as Blu-ray market share retreats back to more "normal" levels (which are still above 20%). Blu-ray revenue dropped slightly compared to last week, but DVD revenue grew more significantly to provide us with this result. With Easter taking place during the week, which usually provides us with a healthy bump in sales. Last year, this took place for the week ending 4th April (and so counted towards Q1 results) - it was much later this year, and much smaller in terms of sales unfortunately.

The latest Harry Potter movie is still the number one title this week, and outsold the second placed Tangled quite easily again, by nearly a 4:1 margin. The week's A-list release, and only new release in the top 10 Blu-ray charts, was the Oscar best picture winner, The King's Speech, but otherwise, it still wasn't a big week in terms of releases. Whereas Easter 2010 meant the release of Sherlock Holmes and Alvin and the Chipmunks: The Squeakquel, both movies grossing over $200m, despite The King's Speech's critical acclaim, it wasn't a big movie at the box office, doing only about 60% of the business of the awful Chipmunks sequel.

So bad movie = good business, and good movie = bad business. With this theory mind, you would think the equally awful Gulliver's Travels, which did not even make the Blu-ray top 10, might have done similar business to Chipmunks. Well, sometimes bad movie = bad business, and the movie with $112m budget but only grossed $42m did equally badly on Blu-ray (these Blu-ray buyers, they know what they're doing, no?).

Gulliver's Travels was so bad that the direct to TV Sharpay's Fabulous Adventure nearly managed to outsell it on the all disc format combined chart.

So the Easter 2011's bump managed $217.3m in combined sales, dwarfed by Easter 2010's bump of $279.93m, but given the quality of new releases, that's probably a fair result.

The only other notable was Bambi: Diamond Edition finally being released as a DVD-only edition, in a very much animation dominated top 10 with half of the titles on the list being animations, classic and new.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Harry Potter and the Deathly Hallows: Part 1
2. Tangled
3. The King's Speech
4. Bambi: Diamond Edition
5. The Chronicles of Narnia: The Voyage of the Dawn Treader
6. Tron: Legacy
7. Megamind
8. How To Train Your Dragon
9. Snow White and the Seven Dwarfs: Diamond Edition
10. Despicable Me

Market Share:

The King's Speech managed 26.31%, which is below average for Blu-ray new releases, but probably just about right for a title that's not really hitting the right Blu-ray demographic (it's not exactly a movie for which the HD picture and high bitrate audio of Blu-ray can get a proper workout).

Holiday sales bump usually favours the more dominant format, and DVDs, despite their recent falls, is still dominant over Blu-ray. And so the fall in this week's Blu-ray market share, compared to last week, can't really be explained by any one title (although The King's Speech's relatively poorer performance on Blu-ray, did contribute significantly), Harry Potter and the Deathly Hallows — Part 1, Tangled, and even Bambi coming out of Blu-ray exclusivity all recorded lower Blu-ray market share figures, and all contributed to the decline (although with that said, 21% would have been a near record figure just a few months ago).

For the other new releases that failed to make the Blu-ray top 10, Gulliver's Travel only managed 17.45%, while Sharpay's Fabulous Adventure was only a little bit more fabulous at 18.79%.

http://www.nxtbook.com/nxtbooks/questex/hom211356HBC/index.php?startid=16

Year on Year Comparison

The stats for the week ending 24th April 2010 are as follows (you can see stats and analysis for the week ending 25th April 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 27.4% vs 72.6%

Blu-ray: $64.92 million
DVD: $171.98 million

This was what I was afraid of, yet not totally surprised. HMM's calculation metrics changes, plus the change of the actual weekly period being counted (from weeks ending Sunday, to now ending on Saturdays), meant that we now have new figures for the week Avatar was released, and it changes everything. The new figures put the weekly market share figure for that week at 27.4%, which means that Avatar week regains the crown for best performing Blu-ray week (in terms of market share). So basically, no records were broken recently at all, although it came close last week. The biggest adjustment appears to be the DVD revenue figures, which were overestimated last year.

So Avatar was an even bigger hit on Blu-ray (compared to DVD) than we all thought, and this is why Blu-ray sales are actually down a lot more than DVD sales (the reverse of what normally happens) this week. And expect the adjustment to continue in the following post-Avatar bump weeks.

Blu-ray sales decreased by $19.09m (down 29.4%), while DVD sales only decreased by $0.51m (down 0.3%) producing an overall loss of $19.6 million in combined revenue. That's actually not too bad, considering this week was going up against Avatar, although HPDH Pt.1 isn't exactly a small release either (despite being released last week, it still dominated sales this weeK).

Blu-ray's market share dropped compared to the now new record breaking week, going from 27.4% to 21.09% (a decline of 23.03%).

[admin]

Stats:

For the week ending 30th April 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 18.74% vs 81.26%

Blu-ray sales total spending: $20.05 million
DVD sales total spending: $86.94 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-051611.jpg)

Top 10:

And so this year's post Easter lull arrives, which is why DVD and Blu-ray sales seems to have both dropped by half compared to last week.

As such, there was only a single new release in the Blu-ray top 10, and even in the Blu-ray plus DVD combined top 10, there was only one new release: South Park: The Complete Fourteenth Season.

But because the South Park Blu-ray box set did not sell in great numbers, it only managed to come 15th in the Blu-ray charts.

The usual suspects occupy the Blu-ray top 10, with recent hits like HPatDH: Part 1 still top of the sales charts, and The King's Speech in a distant second place. The only notable changes is a return to the top 10 for the BBC documentary series, Life, probably thanks to the debut of Human Planet at 10th place.

Comparing this year's post Easter lull with last year's, revenue wise, Blu-ray spending increased from $18.57m to $20.05m, but DVD revenue dropped from $119.99m to only $86.49m, one of the lowest since I've started tracking revenue figures. This means that combined revenue dropped $32.02m, or 23%.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Harry Potter and the Deathly Hallows: Part 1
2. The King's Speech
3. Tron: Legacy
4. Tangled
5. Life
6. The Chronicles of Narnia: The Voyage of the Dawn Treader
7. Snow White and the Seven Dwarfs: Diamond Edition
8. Megamind
9. Bambi: Diamond Edition
10. Human Planet

Market Share:

Overall market share fell slightly compared to last week, but not significantly. But it still compares favourably to last year's post Easter lull, where Blu-ray market share was only 13.4%, compared to this year's 18.74%, a growth of nearly 40%.

The only new release in the top 10, Human Planet, did manage to get a very good market share figure of 60.72%, not as high as that recorded for Life, at 84.56%. Tron: Legacy on Blu-ray outsold the DVD version this week as well.

http://www.nxtbook.com/nxtbooks/questex/hom866322GBN/index.php?startid=16

Year on Year Comparison

The stats for the week ending 1st May 2010 are as follows (you can see stats and analysis for the week ending 2nd May 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 20.06% vs 79.94%

Blu-ray: $36.13 million
DVD: $143.94 million

It's kind of unfair to compare the post Easter lull with the post Avatar high, but that's what's happening with this week's year-on-year comparison. And because Avatar was such as huge title for Blu-ray, once again, Blu-ray revenue fell at a higher rate the DVD when doing the comparison/

Blu-ray sales decreased by $16.08m (down 44.5%), while DVD sales decreased by $57m (down 39.5%) producing an overall loss of $73.08 million in combined revenue.

Blu-ray's market share dropped slightly, going from 20.06% to 18.74% (a decline of 6.58%).

[admin]

Stats:

For the week ending 7th May 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 18.55% vs 81.45%

Blu-ray sales total spending: $22.31 million
DVD sales total spending: $97.94 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-052311.jpg)

Top 10:

Overall revenue for combined discs sales improved this week compared to the last, but Blu-ray market share actually fell slightly compared to a week ago, despite the results of this week's most popular title.

The Green Hornet was the week's top seller, on both the Blu-ray and the combined disc charts. But this week was another slow one in terms of new releases, with The Dilemma being the only other new release, coming in at third on the Blu-ray list.

The previous week's top hits were still in the top 10, including the latest Harry Potter movie and The King's Speech, many in the exact same order as last week in the Blu-ray top seller charts. The King's Speech was probably the best selling DVD of the week (as it was second place on the combined charts, but had a very low Blu-ray market share).

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. The Green Hornet
2. Harry Potter and the Deathly Hallows: Part 1
3. The Dilemma
4. The King's Speech
5. Tron: Legacy
6. Tangled
7. Black Swan
8. Inception
9. The Tourist
10. The Chronicles of Narnia: The Voyage of the Dawn Treader

Market Share:

Again, a small drop in overall Blu-ray market share compared to last week, but the fall was insignificant.

The lack of new releases is what's causing this to happen, as well as stronger than expected DVD sales of The King's Speech, the best selling DVD title most likely, compared to the Blu-ray version of the same movie. The King's Speech's Blu-ray edition only recorded a paltry 7% Blu-ray market share, not seen since the early days of the format. Despite this, the title managed to rank 4th on the Blu-ray sales charts.

For the new releases, The Green Hornet did particularly well, at 49.50%, meaning DVD and Blu-ray sales of the movie was practically equal. The Dilemma did less well, at 25.12%.

A temporary price drop for Inception may have been responsible for the title getting back to the top 10, and heading the market share list with 55.51%.

http://www.nxtbook.com/nxtbooks/questex/hom900256HBC/index.php?startid=20

Year on Year Comparison

The stats for the week ending 8th May 2010 are as follows (you can see stats and analysis for the week ending 9th May 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 14.82% vs 85.18%

Blu-ray: $24.17 million
DVD: $138.92 million

Blu-ray sales decreased by only $1.86m (down 7.7%), while DVD sales decreased by $40.98m (down 29.5%) producing an overall loss of $42.84 million in combined revenue.

Blu-ray's market share increased, going from 14.82% to 18.55% (a growth of 20.17%).

[admin]

Stats:

For the week ending 14th May 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 18.93% vs 81.07%

Blu-ray sales total spending: $21.02 million
DVD sales total spending: $90 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-053011.jpg)

Top 10:

Both revenue and market share remain largely unchanged from last week, with Blu-ray doing slight better.

New releases were a bit more plentiful this week, but again, nothing that did fantastically at the box office, and so, the most popular Blu-ray title was once again Harry Potter and the Deathly Hallows: Part 1, with last week's number one, The Green Hornet, dropping to 4th.

But both second and third place was occupied by a new release, No Strings Attached was 2nd while Justin Bieber: Never Say Never was third. Never Say Never was actually this week's top selling title in the combined Blu-ray plus DVD charts, and only a poorer Blu-ray performance compared to No Strings Attached meant that it did not top the Blu-ray charts, nor did it manage to outsell No Strings Attached, on Blu-ray.

The first time on Blu-ray (as a standalone release, and also a Blu-ray exclusive) Aliens made the top 10, at 8th, while the first Alien movie also made the top 10 (at 12th).

The combined Blu-ray plus DVD charts also included three other new releases, but none made the Blu-ray top 10. Blue Valentine came closest, ranking 11th on the Blu-ray only charts, while being the 7th most popular title on the combined charts.

Wrestlemania 27 also made the Blu-ray top 20, at 15th, and 10th overall on the combined charts.

And Black Death didn't even make the Blu-ray top 20, coming 17th in the combined charts.

Discounting, and also cross promotions for the latest Pirates of the Caribbean movie, meant that the top 10 also included all three of the original trilogy.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Harry Potter and the Deathly Hallows: Part 1
2. No Strings Attached
3. Justin Bieber: Never Say Never
4. The Green Hornet
5. Tangled
6. Tron: Legacy
7. Pirates Of The Caribbean: At World's End
8. *Aliens
9. Pirates of the Caribbean: The Curse of the Black Pearl
10. Pirates of the Caribbean: Dead Man's Chest

Market Share:

As mentioned earlier, market share rose slightly, possibly on the strength of the Blu-ray exclusive Alien/Aliens movies, as well as the Pirates of the Caribbean discs.

For the new releases, No Strings Attached only managed 26.67, placing 19th in the Blu-ray market share top 20. Justin Bieber's Never Say Never did even worse, at only 19%, and so did not make the top 20 at all.

Wrestlemania 27 was actually the best performing of the non-exclusive new release, at 30.85%. Blue Valentine and Black Death only managed 24% and 19% respectively.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom101093HKK/index.php?startid=16

Year on Year Comparison

The stats for the week ending 15th May 2010 are as follows (you can see stats and analysis for the week ending 16th May 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 15.42% vs 84.58%

Blu-ray: $22.41 million
DVD: $122.95 million

Due to this week's lack of new hit releases, both Blu-ray and DVD revenue dropped compared to the same week last year, although that week wasn't spectacular for new releases either, but it did have Avatar still topping the charts.

Blu-ray sales decreased by only $1.39m (down 6.2%), while DVD sales decreased by $32.95m (down 26.8%) producing an overall loss of $34.34 million in combined revenue.

Blu-ray's market share increased, going from 15.42% to 18.93% (a growth of 22.76%).

[admin]

Just posted an analysis which looks at the past year's Blu-ray performance:

http://www.digital-digest.com/blog/DVDGuy/2011/05/27/blu-ray-the-state-of-play-may-2011/

[admin]

Stats:

For the week ending 21st May 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 17.99% vs 82.01%

Blu-ray sales total spending: $20.14 million
DVD sales total spending: $91.84 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-060611.jpg)

Top 10:

Despite a couple of more new releases, most of which performed well on Blu-ray, overlal Blu-ray market share actually fell compared to the week before, with revenue also dropping slightly.

The week's top selling title on Blu-ray was The Mechanic, which easily outsold the number two most popular title, The Rite.

Two more new releases were in the top 10 this week, The Roommate in 6th, and at 10th, Thor: Tales of Asgard.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. The Mechanic
2. The Rite
3. Harry Potter and the Deathly Hallows: Part 1
4. Justin Bieber: Never Say Never
5. No Strings Attached
6. The Roommate
7. The Green Hornet
8. Firefly: The Complete Series
9. Tangled
10. Thor: Tales of Asgard

Market Share:

Most of the new releases did well in terms of Blu-ray market share. The Mechanic was the third best title in terms of market share, with 47.44%, while The Rite also managed a top 10 showing, with 40.09%.

Thor: Tales of Asgard also made the top 10, at 5th with 42.98%. Only The Roommate disappointed, but only relatively speaking, with 30.63%, but still managed to tie with Cars in 10th place.

And the title with the highest Blu-ray market share this week was Firefly: The Complete Series, with an amazing 91.44%.

But despite all this, Blu-ray's market share results were the worst since mid February. This can only be explained by the poor Blu-ray performance of Justin Bieber's Never Say Never, which despite being the second most popular title on the combined Blu-ray plus DVD charts, and the most popular DVD of the week, only managed 4th on the Blu-ray chart, with 16% Blu-ray market share.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom904477JCM/index.php?startid=16

Year on Year Comparison

The stats for the week ending 22nd May 2010 are as follows (you can see stats and analysis for the week ending 23rd May 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 14.23% vs 85.77%

Blu-ray: $18.79 million
DVD: $113.24 million

Blu-ray sales increased by only $1.35m (up 7.2%), while DVD sales decreased by $21.4m (down 18.9%) producing an overall loss of $22.75 million in combined revenue.

Blu-ray's market share increased, going from 14.23% to 17.99% (a growth of 26.42%).

[admin]

Stats:

For the week ending 28th May 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 19.73% vs 80.27%

Blu-ray sales total spending: $22.46 million
DVD sales total spending: $91.37 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-061311.jpg)

Top 10:

Blu-ray revenue and market share improved a little bit compared to last week, with some more new releases that helped increase revenue, but not significantly.

The week's most popular title was Gnomeo & Juliet, but it was a close battle with second place I Am Number Four.

But that was actually it for new releases on Blu-ray for the week, at least ones that made the top 20 sales charts. There were actually a couple of DVD only releases, namely "The Royal Wedding: William & Catherine", Disney's "Lemonade Mouth" and "Mickey Mouse Clubhouse: Mickey's Great Outdoors", but one of these sold in great numbers to affect market share figures.

So another relatively slow week, although Ghomeo is a good sized released, box office wise.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Gnomeo & Juliet
2. I Am Number Four
3. The Mechanic
4. Harry Potter and the Deathly Hallows: Part 1
5. Tangled
6. Justin Bieber: Never Say Never
7. The Green Hornet
8. The Rite
9. No Strings Attached
10. Tron Legacy

Market Share:

As mentioned earlier, Blu-ray market share improved slightly, mostly on the backs of the two new releases.

Gnomeo & Juliet has a Blu-ray market share of 36.18%, which is only average, while I Am Number Four did slightly better with 42.85%, making it the third best title in terms of Blu-ray market share for the week.

Two titles managed to get above 50% market share this week, Tron Legacy and Due Date.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom865634JJP/index.php?startid=16

Year on Year Comparison

The stats for the week ending 29th May 2010 are as follows (you can see stats and analysis for the week ending 30th May 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 13.17% vs 86.83%

Blu-ray: $17.98 million
DVD: $118.51 million

Blu-ray sales increased by $4.48m (up 24.9%), while DVD sales decreased by $27.14m (down 22.9%) producing an overall loss of $31.62 million in combined revenue.

Blu-ray's market share increased, going from 13.17% to 19.73% (a growth of 49.81%).

[admin]

Stats:

For the week ending 4th June 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 18.61% vs 81.39%

Blu-ray sales total spending: $21.99 million
DVD sales total spending: $96.17 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...-062011fix.jpg)

Top 10:

Blu-ray market share dropped compared to a week before due to DVD revenue rising slightly, while Blu-ray revenue dropped slightly, but the changes were very small.

New releases were light again, and the week's most popular title was actually a TV series box set, True Blood: Season 3. The second placed title by some distance was Drive Angry, and that was it in terms of new releases.

In the combined Blu-ray + DVD charts, there were a few more new releases in the top 20, specifically Psych: The Complete Fifth Season and Biutiful, but the former didn't have a Blu-ray version, while the latter did not even make top 20 Blu-ray charts.

A handful of X-Men titles made the top 10, thanks to a temporary price reduction (which saw prices drop to as low as $8 on Amazon.com, as tracked by our Amazon Blu-ray Price Index).

With such a slow week new release wise, it's no wonder than Blu-ray revenue and market share both dropped.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. True Blood: Season 3
2. Drive Angry
3. Gnomeo & Juliet
4. I Am Number Four
5. X-Men Origins: Wolverine
6. X-Men
7. X-Men 3: The Last Stand
8. X2: X-Men United
9. Harry Potter and the Deathly Hallows: Part 1
10. The Mechanic

Market Share:

Despite True Blood: S3 topping the sales charts, it was near the bottom of the Blu-ray market share top 20, with only 25.27% of all sales belong to the Blu-ray version. Drive Angry did much better, with 45.98%, a very good result for a new release title.

Otherwise, the market share charts were dominated as well by the X-Men titles, with X2: X-Men United topping the chart with 78.40%.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom756630JHB/index.php?startid=16

Year on Year Comparison

The stats for the week ending 5th June 2010 are as follows (you can see stats and analysis for the week ending 6th June 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 20.15% vs 79.85%

Blu-ray: $36.11 million
DVD: $143.11 million

This time last year, the box office hit Alice in Wonderland was the new release title, and it was such a big release on Blu-ray, that it was made a "milestone" in my Blu-ray sales analysis blog post.

Unfortunately, nothing compares to this title this week, and so both Blu-ray and DVD sales were down, with Blu-ray actually suffering a bit more due to the above average performance of Alice on Blu-ray last year.

Blu-ray sales decreased by $14.12m (up 39.1%), while DVD sales decreased by $46.94m (down 32.8%) producing an overall loss of $61.06 million in combined revenue.

Blu-ray's market share decreased as a result, but only slightly, from 20.15% to 18.61% (a decline of 7.64%).

[admin]

Stats:

For the week ending 11th June 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 21.08% vs 78.92%

Blu-ray sales total spending: $27.58 million
DVD sales total spending: $103.23 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-062711.jpg)

Top 10:

Blu-ray revenue increased this week and brought Blu-ray market share to above 20% again, thanks largely to three new releases which also managed to be the top 3 sellers.

True Grit was easily the week's best selling Blu-ray movie, having outsold the second placed Just Go With It by almost a four-to-one margin.

Further behind in third place was The Green Lantern: Emerald Knights.

But that's not all for new releases, as two more new releases made the Blu-ray top 10. While Sanctum only sold half as many copies as Emerald Knights, it still managed to grab 4th place. Breaking Bad: The Complete Third Season was 8th.

Anchor Bay's drama The Company Men was released on Blu-ray as well, but it did not make the top 20.

With new releases more plentiful this week, Blu-ray revenue and market share rose to a six week high.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. True Grit
2. Just Go With It
3. The Green Lantern: Emerald Knights
4. Sanctum
5. Back to the Future: 25th Anniversary Trilogy
6. True Blood: Season 3
7. Drive Angry
8. Breaking Bad: The Complete Third Season
9. Gnomeo & Juliet
10. Harry Potter and the Deathly Hallows: Part 1

Market Share:

The Back to the Future trilogy Blu-ray returned to the top of the market share charts with yet another amazing performance, with 93.81% market share, thanks to a temporary price drop (to $25, but it's now back to $38) that saw the Blu-ray version drop to the same current price as the DVD version.

For the new releases, all five made the top 20. The Green Lantern: Emerald Knights was the best performing, with 55.6% market share. True Grit wasn't far behind though, with 52.56% market share, meaning this fairly important release sold more copies on Blu-ray than on DVD.

Sanctum managed the same feat, recording a 52.18% market share. Just Go With It got 35.52%, which is a great result for romcom.

Breaking Bad: S3 was the worst performing out of the new releases, with 25.18%.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom593873ROK/index.php?startid=20

Year on Year Comparison

The stats for the week ending 12th June 2010 are as follows (you can see stats and analysis for the week ending 13th June 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 16.22% vs 83.78%

Blu-ray: $24.56 million
DVD: $126.82 million

Blu-ray sales increased by $3.02m (up 12.3%), while DVD sales decreased by $23.59m (down 18.6%) producing an overall loss of $20.57 million in combined revenue.

Blu-ray's market share increased from 16.22% to 21.08% (a growth of 29.96%).

[admin]

Stats:

For the week ending 18th June 2011, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 23.49% vs 76.51%

Blu-ray sales total spending: $35.21 million
DVD sales total spending: $114.68 million

These stats available from here:

http://www.homemediamagazine.com/

(direct link to stats: http://www.homemediamagazine.com/fil...rch-070411.jpg)

Top 10:

This week's best selling Blu-ray title is also the main catalyst behind the higher Blu-ray revenue stats, and the title is Battle: Los Angeles (more on the market share later).

While True Grit was still the top selling title on the combined Blu-ray + DVD sales list, Battle: LA's higher than normal individual market share figure propelled it to the top of the Blu-ray sales list.

The Blu-ray top 10 list also featured two more new releases, both managed to get a spot in the top 5. Red Riding Hood outsold Hall Pass on the combined disc sales list, but the situation was reversed on the Blu-ray charts, with Hall Pass in 4th and Red Riding Hood not far behind in 5th.

And while Big Mommas: Like Father Like Son was 8th on the combined list, it only came 14th on the Blu-ray charts due to a low Blu-ray sales ratio.

Here's the complete top 10 chart is below (new releases in bold, and Blu-ray exclusives are denoted by *):

1. Battle: Los Angeles
2. True Grit
3. Back to the Future: 25th Anniversary Trilogy
4. Hall Pass
5. Red Riding Hood
6. Harry Potter and the Deathly Hallows: Part 1
7. The Fighter
8. Despicable Me
9. Just Go With It
10. Tron Legacy

Market Share:

As hinted earlier, Battle: LA was behind this week's Blu-ray market share figures, which are the highest since the release of Harry Potter and the Deathly Hallows Part 1 back in mid April.

Battle: LA got 58.57% market share, which is probably the highest yet for an A-list release, pushing the Blu-ray format one step closer to becoming the dominating main stream disc format.

And the fact that half of the top 20 Blu-ray discs by market share had market share values above 50% (with Back to the Future with another amazing 97.53% figure), shows that, given the right price and movie, Blu-ray is a winner.

The other new releases did less well, but good enough considering their genre. Hall Pass got 40.49%, while Red Riding Hood missed out on the top 20 altogether with 36% market share.

You can see the Blu-ray top 20 market share chart here:

http://www.nxtbook.com/nxtbooks/questex/hom988145TBN/index.php?startid=20

Year on Year Comparison

The stats for the week ending 19th June 2010 are as follows (you can see stats and analysis for the week ending 20th June 2010 here - note that data has since been revised, and the reporting period has changed as well, but this historical data is still useful for comparison purposes).

Blu-ray vs DVD: 17.45% vs 82.55%

Blu-ray: $29.46 million
DVD: $139.34 million

Blu-ray sales increased by $5.75m (up 19.5%), while DVD sales decreased by $24.66m (down 17.7%) producing an overall loss of $18.91 million in combined revenue.

Blu-ray's market share increased from 17.45% to 23.49% (a growth of 34.61%).